12 January 2011
As part of our ongoing research around social marketing best practices, metrics and ROI, we’ve launched our latest study on Email Newsletters and Marketing. If you’re involved with the production and management of your organizations’ email newsletter and / or marketing campaigns, please take a few minutes to participate in the study: http://www.surveymonkey.com/s/YX3VSB7 The intention [...]
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25 October 2010
With the impressive rise of Drupal over the past several years, a number of consulting and integration firms have emerged with specific expertise in Drupal. The best known of these is Acquia, the “commercial arm” of Drupal, providing products, services, and technical support. Recently Acquia began distributing a community platform called “Commons”. We caught up [...]
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20 September 2010
Organizations tackling difficult challenges (like Forum One’s many clients) frequently realize that the challenges are too big for any one organization to solve. Allies are required. But what is the best way to get separate organizations to collaborate online? Forum One has designed and managed networks of organizations over the years. Here are five quick [...]
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17 September 2010
Question: What do Russia and China’s Twitter strategies have in common? Answer: Nothing. Russia and China have taken diametrically opposed approaches to Twitter (and social media more generally). They provide a wonderful set of case studies to watch this year. Probably no government has embraced Twitter with more finesse than Russia (and that includes the [...]
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01 September 2010
The Social Media Strategy and Monitoring Survey was initiated in May of 2010. The intention of the study was to get a broad look at the emerging field of social media marketing, and specifically, to explore the key policies, guidelines and goals that are important within social media ecosystems. Additionally, the study identifies which social [...]
Posted in Featured Posts, Social Media, StrategyComments
11 August 2010
The Online Community Platform & Services Satisfaction Survey was initiated in May of 2010. The intention of the study was to get a broad look at the emerging field of social media marketing, and specifically, to explore the variety of platforms that are being used within online communities and how effective they are and which [...]
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07 July 2010
The next Online Community Research Network project is open for participation. As part of our ongoing research around online community and social media strategy, metrics and ROI, we’ve launched our latest study on Social Media Strategy and Monitoring. The intention of the study is to explore how organizations are managing their social media strategies and [...]
Posted in Social Media, StrategyComments
17 June 2010
Organizations from Starbucks to the White House have used “ideas sites” to capture, tag, rank and broadcast ideas from constituents. To learn more about this sector, we caught up with Rob Hoehn, President of Customer Development at IdeaScale, an ideas management platform. Here are his comments: 1) What is IdeaScale? How do you describe the [...]
Posted in Expert Interviews, Listening, ToolsComments
08 June 2010
The next Online Community Research Network project is open for participation. In January, OCRN members discussed and prioritized a long list of topics, with a high priority being a repeat of last year’s useful platform satisfaction study. If you are involved in strategy or management of your organization’s online community strategy or management, I would [...]
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20 May 2010
Cross-posted from the Good Ideas Blog: We are in an era of “Government 2.0″ enthusiasm. The Obama Administration, as well as state and local governments, are working hard to move information and services online. But as agencies and departments implement new web and social media programs, they run into a number of structural and legislative [...]
Posted in Expert Interviews, Featured PostsComments
