Peter Friedman, founder of LiveWorld, has a nice interview (and handsome head shot!) in yesterday’s Wall Street Journal.

He offers community builders both encouragement (participants in online community have "a 45 times increase in loyalty") and sound advice:

One thing we tell our customers is if they are going to say something bad about your brand on your community, you can be sure they are saying it someplace else. You might as well get your arms around it, address it, listen to it and know what it is.