Let’s start with the shallow…

Jim and I just got to red rock in Las Vegas for the Community2.0 conference. Elvis’ “Viva Las Vegas” always starts playing in my head about the time I’m halfway through the cab line. The must pipe it outside the airport so that I only pick up on it subliminally.

On to the, shall we say, less shallow:
I’m preparing for my the panel session tomorrow on “basic strategies for understanding business communities”. The term “community ecosystem” has worked its way in to my notes as a way to describe the larger community context that any destination community site has to play in. Meaning… flickr is a community of users and content, but the brand and service that is flickr plays outside the confines of flickr.com. Also, Flickr community members are also members of dozens (if not hundreds) of other on and offline communities. It’s important to consider the larger community context (ecosystem) when planning or refining strategy for any online community.

Anyway – thats the thinking as of 5pm, Vegas time.

More reports to follow!