Comments on: Metrics: Page Views Out, Time On Site In http://www.onlinecommunityreport.com/2007/07/metrics-page-views-out-time-on-site-in/ Online Community and Social Media Trends, Topics and Best Practices Sun, 27 Feb 2011 00:41:04 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Andrew Cohen http://www.onlinecommunityreport.com/2007/07/metrics-page-views-out-time-on-site-in/comment-page-1/#comment-156 Andrew Cohen Fri, 13 Jul 2007 04:08:35 +0000 http://ocrdev.forumone.com/?p=222#comment-156 Good questions, Bill. This post from Salon's Machinist posits that neither page views nor time spent on site are useful measures in many contexts. For instance, as the NYTimes' Bits blog points out</a> some sites, like Google, have little use for either. It's clicks that produce revenue. For online communities, perhaps there is no one metric that is most telling in all circumstances. It depends on the revenue model, objectives and/or mission of that particular community. Here are the two articles I mentioned: http://machinist.salon.com/blog/2007/07/11/nielsen_ratings/index.html http://bits.blogs.nytimes.com/2007/07/10/on-the-web-ratings-are-not-dollars/ Good questions, Bill. This post from Salon’s Machinist posits that neither page views nor time spent on site are useful measures in many contexts. For instance, as the NYTimes’ Bits blog points out some sites, like Google, have little use for either. It’s clicks that produce revenue.

For online communities, perhaps there is no one metric that is most telling in all circumstances. It depends on the revenue model, objectives and/or mission of that particular community.

Here are the two articles I mentioned:
http://machinist.salon.com/blog/2007/07/11/nielsen_ratings/index.html
http://bits.blogs.nytimes.com/2007/07/10/on-the-web-ratings-are-not-dollars/

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