Comments on: The evolving role of the Community Manager http://www.onlinecommunityreport.com/2007/08/the-evolving-role-of-the-community-manager/ Online Community and Social Media Trends, Topics and Best Practices Sun, 27 Feb 2011 00:41:04 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Bill Johnston http://www.onlinecommunityreport.com/2007/08/the-evolving-role-of-the-community-manager/comment-page-1/#comment-170 Bill Johnston Wed, 05 Sep 2007 16:12:11 +0000 http://ocrdev.forumone.com/?p=240#comment-170 With regard to the question about having content specialists "jump" to community management roles... the short answer is "it depends". I would think the switch would be relatively smooth if the potential manager was already a participant in the community, and understood the communities needs and motivations. What skills are required for a community manager? That's another blog post :) With regard to the question about having content specialists “jump” to community management roles… the short answer is “it depends”.

I would think the switch would be relatively smooth if the potential manager was already a participant in the community, and understood the communities needs and motivations. What skills are required for a community manager? That’s another blog post :)

]]> By: Bill Johnston http://www.onlinecommunityreport.com/2007/08/the-evolving-role-of-the-community-manager/comment-page-1/#comment-169 Bill Johnston Tue, 04 Sep 2007 22:06:00 +0000 http://ocrdev.forumone.com/?p=240#comment-169 Hi Len, Absolutely, the community manager has to be an evangelist for community activities, and an advocate on behalf of the community members back to the organization. Hi Len,

Absolutely, the community manager has to be an evangelist for community activities, and an advocate on behalf of the community members back to the organization.

]]> By: Bill Johnston http://www.onlinecommunityreport.com/2007/08/the-evolving-role-of-the-community-manager/comment-page-1/#comment-167 Bill Johnston Sun, 02 Sep 2007 02:21:18 +0000 http://ocrdev.forumone.com/?p=240#comment-167 Good point Miles. Several marketing folks I've spoken with lately admit that participation in the communities they are advertising to is one of their biggest challenges, since it takes a lot of work to build and maintain relationships. I find it refreshing to hear marketers acknowledging this point. Good point Miles. Several marketing folks I’ve spoken with lately admit that participation in the communities they are advertising to is one of their biggest challenges, since it takes a lot of work to build and maintain relationships.

I find it refreshing to hear marketers acknowledging this point.

]]> By: Lauren Klein http://www.onlinecommunityreport.com/2007/08/the-evolving-role-of-the-community-manager/comment-page-1/#comment-166 Lauren Klein Sat, 01 Sep 2007 11:03:34 +0000 http://ocrdev.forumone.com/?p=240#comment-166 Bill I agree with several of your comments and just wanted to add that there is a trend for a deep understanding of human behavior that is critical to this role. These individuals often need to have a high degree of emotional intelligence, selfless and strong leadership qualities in order to be effective in these roles. Bill I agree with several of your comments and just wanted to add that there is a trend for a deep understanding of human behavior that is critical to this role. These individuals often need to have a high degree of emotional intelligence, selfless and strong leadership qualities in order to be effective in these roles.

]]> By: kenobi http://www.onlinecommunityreport.com/2007/08/the-evolving-role-of-the-community-manager/comment-page-1/#comment-165 kenobi Thu, 30 Aug 2007 12:17:14 +0000 http://ocrdev.forumone.com/?p=240#comment-165 How easy is it for web editors / web content specialists who deal with traditional 'broadcast / top down' content to make the jump to community or user generated content management? What skills are transferable or failing that, what skills are required for a community manager? How easy is it for web editors / web content specialists who deal with traditional ‘broadcast / top down’ content to make the jump to community or user generated content management? What skills are transferable or failing that, what skills are required for a community manager?

]]> By: Len D http://www.onlinecommunityreport.com/2007/08/the-evolving-role-of-the-community-manager/comment-page-1/#comment-164 Len D Thu, 30 Aug 2007 00:08:39 +0000 http://ocrdev.forumone.com/?p=240#comment-164 What about an evangelist role? Does that fall into your second bullet? In some environments, there is a need for the cheerleader type - someone who gets it - understands the value - and can help others 'see the light'. Perhaps not the case in some shops, but I think critical for those slow to adopt a community mentality. -LD What about an evangelist role? Does that fall into your second bullet? In some environments, there is a need for the cheerleader type – someone who gets it – understands the value – and can help others ‘see the light’. Perhaps not the case in some shops, but I think critical for those slow to adopt a community mentality.

-LD

]]> By: Miles http://www.onlinecommunityreport.com/2007/08/the-evolving-role-of-the-community-manager/comment-page-1/#comment-163 Miles Wed, 29 Aug 2007 23:25:36 +0000 http://ocrdev.forumone.com/?p=240#comment-163 I think advertising is really starting to fall in here as well. The advertisers we deal with more and more expect the community managers to know what works & will be a good fit. Building more participation from the advertisers (vs just monetization) is also a directive the community gives to the manager so it comes from both sides of the fence. I think advertising is really starting to fall in here as well. The advertisers we deal with more and more expect the community managers to know what works & will be a good fit.

Building more participation from the advertisers (vs just monetization) is also a directive the community gives to the manager so it comes from both sides of the fence.

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