Community Manager, New Media
This position is in the New Media department at Warner Bros. Records. We are looking for applicants that have a strong understanding of online communities and community behavior. This position will oversee a roster of artist communities across all genres and work closely with the rest of the New Media department to come up with creative marketing campaigns that involve the community and the artist. This position will also have to work closely with other departments within WBR to coordinate marketing initiatives.
Main goals will be to improve, nurture and grow artist communities on the website, message board, or other area depending on the artist. You will have a lot of interaction with fans and must be able to identify influencers and trends within these communities. This is a new and exciting role within the music industry that holds the opportunity for a lot of creativity and growth.
Responsibilities/Duties:
- Manage a roster of artist communities, evaluating and improving upon community activities to build and grow traffic and quality of the community
- Be a “face” within the communities, participating in site activity, communicating with members, and occasionally in person at events.
- Manage reporting throughout your artist communities and collect and analyze data like traffic, registrations and conversion rates.
- Identify influencers and trends within the communities and come up with creative ideas around these trends.
- Understand each artist and read trends within communities to lend to the marketing of an album or single.
- Manage an in-house team to carry out community initiatives and manage community moderators and specialists.
- Manage relationships with community based partner sites.
Job Requirements:
- Familiarity with social networking and user generated content sites and message boards.
- Strong understanding of running or fostering community.
- Some understanding of the music industry.
- Highly motivated team player able to multi-task and work in a fast paced environment.
- Self-starter who needs minimal management.
- Creative, innovative, highly organized, detailed oriented.
- Must have excellent communication skills (both oral and written)
- Computer knowledge of various applications and excellent knowledge of the Internet
- New Media and music industry experience a plus
E-mail cover letter and resume to bree.nguyen@wbr.com
