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Current Research: Online Community Marketing, Engagement and Growth

The Online Community Research Network is kicking off our next research project to study online community marketing, member engagement and growth strategies.

The goal of the study is to get direct feedback from community managers and strategists about:
- most effective ways to market their communities
- the definition of community member engagement
- best practices for fostering member engagement
- fostering community health and and driving growth

We have found that the best source of information about community best practice and strategy comes from the collective experience of real-world practitioners.

If you would like to participate in the study, please send me an email (bjohnston@forumone.com) with your contact info, your organization, and a link to, or description of the communities you manage or guide.

This post was written by:

Bill Johnston - who has written 213 posts on Online Community Report.


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About the OC Report


The Online Community Report features best practices, strategies, research, and events for Online Community and Social Media professionals. Jim Cashel, Heather Virga, and other staff at Forum One edit the Online Community Report. Forum One provides consulting services for community strategy, design, network building, management, metrics, and social media implementation.

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