The agenda for the Marketing & Online Communities conference is coming together nicely. The conference will be held November 5th at the Tribeca Grand in New York City. The event is intended to be an informative and interactive discussion of the intersection of marketing and online communities. If you are an agency seeking to better understand the possibilities of online communities, a brand manager looking to engage in community-building activities, or a community expert seeking to expand marketing relationships, this conference will be of value.
Session and Breakout Topics will include:
• Designing for Conversation
• The Social Web: How Consumers and Brands are Connecting Online
• Secrets of Successful Community Campaigns
• Community Generated Media: Giving Customers a Voice and Companies Insight
• Integrating Customer Communities in to the Marketing Mix
• Measuring Social Marketing Programs
• Best Practices for Adding Advertising to Your Community
• Engaging with Mass Social Media
• Worst Case Survival: What To Do When Things Go Horribly Wrong
Confirmed session leads include:
• Heather Gold – subvert.com
• Elisa Camahort Page – BlogHer
• Deb Shulz – Independent
• Heather Lutrell – 3jane / indieclick
• Belinda Lang – American Express
• David Rubinstein – ExpoTV
• Peter Friedman, Moderator – CEO – LiveWorld
To learn more about the conference, including a summary of topics, presenters and attendees from last year, check out the official events page on the Forum One Networks site:
Marketing & Online Communities 2008
If you have any questions, feel free to contact me.
The tag for the event is #moc2008
