Dear Online Community Report readers: a special Halloween treat! Bryan Person of LiveWorld conducted podcasts with two of our session leads for the upcoming Marketing & Online Communities conference.
In the podcasts below, Bryan interviews comic Heather Gold and co-founder and editor-in-chief of The Knot, Carley Roney. Though Heather and Carley appraoch marketing from differing perspectives, the concepts of authenticity, trust, and relationships are common threads throughout there interviews.
Heather Gold subvert.com gives her take on “conversation”, and what it means for marketing to speak with a human voice.
Carley Roney talks about The Knot’s community, how advertising fits in the community, and the importance of word of mouth.
We are now on a waiting list for the conference. If you would like to get on the list (the first 3-5 usually get in), please register here: http://moc08.eventbrite.com .
