Comments on: The State of Online Community 2008

By: Goms

Goms — Sat, 03 Jan 2009 07:30:58 +0000

Hi
The presentation was a nice piece of stats data collection.
I feel that if info on why some business deny getting into Online community and a comparison of business before and after engaging in community were added ,it would give a different dimension.
Thanks

By: Bill Johnston

Bill Johnston — Fri, 12 Dec 2008 22:42:48 +0000

It’s a presentation about the state of online community, not e2.0 or internal collaboration.

By: Rotkapchen

Rotkapchen — Fri, 12 Dec 2008 22:22:09 +0000

I never questioned the validity of the research, just the presentation…just as Lawrence said (better than I did).

By: Bill Johnston

Bill Johnston — Fri, 12 Dec 2008 21:32:00 +0000

Hi Lawrence – Yes, our area of focus is on external customer communities.

I agree that more sophisticated internal networks for enterprise are a large opportunity. Further, I think a lot of opportunity lies at the intersection points for internal and external communities. The folks at Jive (and others) are currently thinking about this.

Paula point (and delivery) that I totally disagree with is that because we have only taken a look at external customer communities (and the host governance and participation), the research is somehow invalid.

By: Lawrence Liu

Lawrence Liu — Fri, 12 Dec 2008 02:58:04 +0000

Bill, I believe Paula’s point (which I agree with) is that your preso, and the research that backs it up, is focused solely on Internet facing B2C oriented communities. There’s been a growing need for communities within the intranet (E2E, between employees), and the data points, requirements, and objectives are likely different from those of B2C communities.

By: Rotkapchen

Rotkapchen — Fri, 12 Dec 2008 02:36:04 +0000

Slide 11 and nothing specific to internal dynamics — as a start

By: Bill Johnston

Bill Johnston — Fri, 12 Dec 2008 01:33:33 +0000

Hi Paula – I guess that makes two of us

I’m not following your comment. I’m not sure what content in the presentation led you to believe that I was advocating keeping external and internal “marketplaces” separated. What am I missing?

By: Rotkapchen

Rotkapchen — Fri, 12 Dec 2008 01:18:24 +0000

Color me confused. Does everyone only see the relevance of communities from a W2.0 perspective? What about E2.0 for which marketing-driven anything would make no sense? The whole presentation kinda unravels when the ‘external’ marketplace is considered in isolation from the ‘internal’ marketplace (which would blow most marketers minds because they know ‘marketing’ but not ‘markets’ ala. economics).