Hello Everyone,
I’m Heather Virga and I’m a member of the OC Report team. We are always scanning the latest headlines for interesting social media and online community content and we decided to start publishing relevant highlights to the OC Report. Read on below for the latest highlights and let us know what you think.
Online Community and Social Media – Let’s Get Back to Basics
The economic downturn has been difficult on community and social media teams, but there is a common theme of optimism and hope for 2009. While advertising budgets will certainly see sizable cuts, social media and online community efforts will become even more important as they offer cost effective ways to connect with users and customers. It’s important to get back to basics this year and focus on creating solid online community and social media strategies that address the key factors in building a successful company brand. There are a plethora of tools that offer cheap ways to connect with customers via your social marketing campaign, including: blogging, social networking with your customers, newsletters, podcasts, webcasts and events that allow for plenty of networking among participants. Ultimately, 2009 will be a year of relationship building and honing online community and social media strategies.
How to Develop a Community Strategy – OC Report
Social Media Target Strategies For A Better 2009 – Social Media Explorer
Top 10 Social Media Predictions for 2009 – Liv Large
Key Elements of an Online Community Strategy – Jennifer Osborne
Social media makes sense for frugal CMOs – BtoB
Three Rules for Thriving in 2009 – MediaWeek
Social Networking Opportunities in a Recession – Social Shakers
More Highlights:
Brands Struggled With Social Media in ‘08 – CkickZ
Marketers had a difficult time leveraging social media in 2008.
Job One: Advertisers’ Survival Plan For 2009 – MediaPost
While social network spending is only about 5% of the overall $24 billion online ad dollars, it represents more promising engagement marketing and interactive revenues.
BK Offers Facebook ‘Sacrifice’ – AdWeek
Ditch your not-so-best friends on Facebook and earn a burger.
The Next Social Network? Your Car – AdAge
Ford VP-Americas Shares Thoughts on Why Autos Aren’t Just for Driving Anymore
IPA Report: Social Media Key to Continued Online Ad Growth – ClickZ
The report, titled "Social Media Futures — The future of advertising and agencies in a networked society," suggests the U.K. digital ad industry could experience growth of just 1.2 percent per year by 2016 if it fails to prepare adequately for a consumer-led digital media landscape.
A creative primer on the power of brand widgets – iMedia Connection
Brands that overlook the importance of an impactful widget presence may leave crucial influencers untapped.
Federated Media Cuts Staff, Shifts Focus To Social Media – MediaPost
Federated Media Publishing has cut staff as part of a strategic shift toward "conversational marketing" at the expense of traditional display ads.
Social Media : Wake Up and Smell The Engagement! – m-travel.com
A look at the value of engagement as a key component of social media.
