We are about a week away from the 2009 Online Community Business Forum in Sonoma, CA March 19-20.
We do have a handful of seats available. If you are interested in joining us, you can request an invitation here, or email Heather Virga at hvirga@forumone.com.
The updated agenda is below. We also have a great group of folks coming from Autodesk, Cisco, Digg, Edmunds.com, EMC, Impact Interactions, Google, Leverage Software, Microsoft, Motorola, Linden Lab, VMWare and Yahoo! (and many more).
Agenda
Session 1 / Community Strategy: Thriving in a Challenging Economy
The economy is in a state of flux, but interest in and use of online communities and social media has never been higher. Hear from two leading CEOs about how they are guiding their community-based businesses through the economic challenges, and hear about the opportunities they see on the horizon.
Session Lead: Thor Muller, CEO – Satisfaction
Session Lead: Nova Spivack, CEO & Founder, Radar Networks / Twine.com
Session 2 / Managing Your Online Community Ecosystem
Smart community strategists think beyond the gates of their community destination. Hear how Digg and Salesforce.com engage their community on and beyond their destination sites.
Session Lead: Jen Burton, Community Manager – Digg
Session Lead: Erica Kuhl, Sr. Manager, AppExchange Marketing Programs – Salesforce.com
Session 3 / Measuring & Improving Community Performance
The value of online community building activities can be difficult to quantify for many organizations. Sylvia and Mike will provide specific examples and guidance on how to quantify community performance, and use that data to improve community engagements.
Session Lead: Sylvia Marino, Executive Director – Community Operations, Edmunds.com Inc.
Session Lead: Mike Rowland, President – Impact Interactions
Session 4 / Break Out Sessions
Breakout 1: Context & Reputation
Session Lead: Randy Farmer, Associate – MSB Associates
Breakout 2: Sourcing Innovative Product & Service Ideas from Communities
Session Lead: Sonali K. Shah, Assistant Professor – University of Washington Business School
Breakout: 3 TBA
Session 5 / Embracing Community & Social Media: Getting
Key Departments and Execs Engaged
Internal stakeholder buy in and commitment is key to a successful and sustainable community strategy. Get perspective from two senior community strategists who regularly have to make the case for online community.
Session Lead: Sindy Braun, Director, Web Marketing and Communities – VMWare
Session Lead: Diane Davidson, Director, Customer Success and Community – Cisco
Session 6 / The Business of Online Community
Businesses that rely on their communities face many business challenges, but also have many unique opportunities. Hear the perspectives of senior leadership from two leading online brands.
Session Lead: Allen Blue, Vice President, Product Strategy – LinkedIn
Session Lead: Craig Warner, Google
10:00 – 11:00: Session 7: Gleaning Insight From Your Community Ecosystem
This session will focus on gleaning insight and measuring value you’re your entire community ecosystem, from your hosted community to mass social media.
Session Lead: Matt Warburton, Independent Practitioner
Session Lead: Barbara Lewis, Co-founder, Marquant Analytics
Session 8: On the Horizon – Panel Discussion
A panel discussion about emerging trends shaping the business of online community in the next 12-18 months.
Moderator: David Silver, Co-founder – Athena East
Panelist : Dave Sickert, Chief Envisionary – A Million Cooks
Panelist : Sean Bell, Director of Community Solutions – HiveLive
Panelist : Bill Schreiner, Executive Vice President – Folio Investing
Again, if you are interested in joining us, you can request an invitation here, or email Heather Virga at hvirga@forumone.com.
If you are interested in discussing sponsorship opportunities, please contact Chloe Caviness – ccaviness@forumone.com
