We’re just under four weeks away from our 8th annual Online Community Summit in Sonoma, CA, on October 8-9. We have a fantastic speaker and session line-up that I’ve detailed out below.
If you’d like to attend the Summit and you’re a senior online community or social media practitioner, please go here to request an invitation. There are limited tickets still available.
Please note: We restrict attendance of platform and service vendors to those sponsoring the event. If you would like information about sponsoring, please email me.
Check out the event site here for more information.
Event Schedule:
Thursday, October 8th
8:00 – 9:00: Registration / Breakfast
9:00 – 10:00: Introductions & Welcome
Bill Johnston: Chief Community Officer, Forum One Networks
Joi Podgorny: Head of Community, Mindcandy
10:00 – 11:00: Session 1 /Turning to the Crowd: Ideas and Contest Sites
How can you generate great ideas and enthusiasm for your organization at low cost?
Session Lead: Anil Rathi, Idea Crossing
Session Lead: Ryan Wilson, XPrize
11:00 – 11:30: Break
11:30 – 12:30: Session 2 / What You Need to Know About the Mobile Communities Revolution
As mobile usage explodes, the importance of mobile communities is increasing dramatically. We’ll review experiences from Obama to Armani to the American Cancer Society and demonstrate the coming wave of change that will impact your organization.
Session Lead: Kevin Bertram, Distributive Networks
Session Lead: Miles Orkin, America Cancer Society
12:30 – 1:30: Lunch
1:30 – 2:30: Session 3 / Social Marketing & Advertising
Communities and traditional forms of marketing and advertising have historically acted like oil and water. Progress is being made by innovative organizations that involve the community in feedback, permission-based programs and even advertising creation.
Session Lead: Paul Levine, Current.com
Session Lead: Bruce Smith, Answers.com
2:30 – 3:30: Session 4 / Break Out Sessions
3:30 – 4:00: Break
4:00 – 5:00: Session 5 / News Communities
While the importance of PR and marketing hasn’t changed, the ways to influence major news sites has transformed radically. We’ll discuss the news landscape and what it means for your organization.
Session Lead: Lila King: CNN.com
Session Lead: Chris Tolles: Topix.net
Friday, October 9th
8:00 – 9:00: Registration / Breakfast
8:00 – 9:00: Community and Good Ideas Demos (open podium)
9:00: Introductions
9:00 – 10:00: Session 6 / Social MEdia: Employees as Advocates
How does an organization combine employee passion with social media tools to meet organization goals?
Session Lead: Erika Kuhl, Salesforce.com
Session Lead: Lucia Willow: Pandora.com
10:00 – 11:00: Session 7: / Break Out Sessions
11:00 – 11:30: Break
11:30 – 12:30: Session 8: Operationalizing Social Media – Reshaping the Organization
As social media and community programs move form short term, tactical engagements to longer-term business strategies, organizations must transform to take full advantage of the possibilities. Hear about the topography of the “social organization” from our panel of experts leading the charge to transform their organizations via social media.
Panelists: TBA
12:30 – 1:00 Conference Close and Wrap up
Some of the current attendees include community and social media practitioners from leading companies including: Apple, GlobalGiving, Autodesk, Inc., Leadership Corps, Moshi Monsters, Edutopia, LinkedIn, American Legacy Foundation, SEGA of America, Time Inc. Lifestyle Digital, WestEd, TripAdvisor, Dell, Inc., Answers Corporation, Executive Networks, Inc., Microsoft, REI, Care2.com, Stupski Foundation, and The MathWorks, Inc.
