Comments on: Back to Basics: Developing an Online Community Strategy

By: Cdeschamps

Cdeschamps — Fri, 25 Feb 2011 03:24:26 +0000

I believe your articles will provide many of us a roadmap to develop a quality social community.
I feel more comfortable communicating with a community that is specific to a topic or industry issue.
Thank you for your passion.

By: tigeda

tigeda — Tue, 27 Apr 2010 19:08:36 +0000

Great stuff. I'm just starting to develop an idea I first put to paper over a year ago, and this serieslooks like it will be a great help.

By: tigeda

tigeda — Tue, 27 Apr 2010 15:08:36 +0000

Great stuff. I'm just starting to develop an idea I first put to paper over a year ago, and this serieslooks like it will be a great help.

By: sambrodie

sambrodie — Mon, 26 Apr 2010 17:17:41 +0000

Hey, where's the next post? )

By: sambrodie

sambrodie — Sun, 07 Mar 2010 23:43:03 +0000

Insightful. Practical. Fantastic posts!

By: ocreport

ocreport — Mon, 01 Mar 2010 19:37:58 +0000

Hi Jackie – great question. We roll out communities in phases. For instance:
An alpha phase would be for staff and a select group of customers / members to test the community platform, and give feedback on user experience, etc.
A beta phase would be for a wider audience, possibly based on invitations from alpha members, from a newsletter mailing list, etc.
The next phase would be a launch, where the community is open to the “public” (depending on your audience).

Point being: launching cold generally doesn't work, and with planning, you shouldn't be in the position to have to launch with 0 members.

By: Jackie Nevill

Jackie Nevill — Mon, 01 Mar 2010 03:14:16 +0000

Hi Bill,

I'm reading your blog with interest.

I just wanted to ask you, when first starting up a community website, would you suggest starting the interaction with "fake members". Otherwise, surely the first people to go to use the site would be driven away once they realise they are the first? Someone has to be the first? How do you deal with this?

Thanks,
Jackie

By: The Online Community (Strategy) Back to Basics Series: So far #ocb2b « Bill Johnston: Online Community Strategy

Wed, 24 Feb 2010 01:19:53 +0000

[...] Overview: Developing an Online Community Strategy http://www.onlinecommunityreport.com/2009/12/back-to-basics-developing-an-online-community-strategy/ [...]

By: Online Community Links Roundup 19/02/10 | Community Management | Blaise Grimes-Viort

Fri, 19 Feb 2010 11:47:12 +0000

[...] Back to Basics: Developing an Online Community Strategy [...]

By: Alison Michalk

Alison Michalk — Thu, 10 Dec 2009 04:56:15 +0000

Sounds fantastic. I look forward to reading and learning more from your good self! Thank you.