The next Online Community Research Network project is open for participation. As part of our ongoing research around online community and social media strategy, metrics and ROI, we’ve launched our latest study on Social Media Strategy and Monitoring.

The intention of the study is to explore how organizations are managing their social media strategies and what tools they are using to monitor their social media presence.

If you are involved in the development of your organizations’ Social Media and Community strategy and monitoring, I would encourage you to participate in a short survey here:
http://www.surveymonkey.com/s/socmedmon

The topics we are exploring in this project include:

• Key policies for staff participation in social media;
• Highest priority social media sites;
• Organizational business goals for participating in the social media ecosystem;
• Metrics and tools used to measure success on social media sites;
• The biggest challenges that executives and teams are facing

I would ask that you please complete the survey by next Friday, 7/16. All participants will get a copy of the results.

The tag for this research project is: #socmedmon