As part of our ongoing research around social marketing best practices, metrics and ROI, we’ve launched our latest study on Email Newsletters and Marketing. If you’re involved with the production and management of your organizations’ email newsletter and / or marketing campaigns, please take a few minutes to participate in the study: http://www.surveymonkey.com/s/YX3VSB7

The intention of the study is to explore how organizations are managing and measuring their email marketing programs.

The specific topics we are exploring in this project include:

• Types of email marketing
• Frequency of email marketing campaigns and newsletters
• Email marketing services and their costs
• Most valuable email marketing features
• Metrics used for evaluating email marketing efforts

The survey should take approximately five minutes to complete.

If you decide to participate, there are few things to note:

• All participants will receive a copy of the final (aggregate) report – a $295 value.
• All data will be processed and compiled in aggregate. Data will not be reviewed or presented in a personally (or organizationally) identifiable way.

If interested, please participate in the study by Friday, 1/21. Please go here to participate in the survey: http://www.surveymonkey.com/s/YX3VSB7