
The ever-scrutinized Microsoft got a stern talking-at in the press from Wikipedia founder Jimmy Wales, after their attempt to pay a blogger to update Wikipedia entries.
From
CNN.com "Microsoft Corp. has landed in the Wikipedia doghouse after it offered to pay a blogger to change technical articles on the community-produced Web encyclopedia site." The article goes on to say that Microsoft suspected that sources at IBM had made the offending additions to the wikipedia entry and were frustrated by "numerous" attempts to work with wikipedia editors to get the entry changed.
It's easy to pick apart MS's approach here. They have admitted that it was an inappropriate thing to do. The question I have is this: If the content of Wikipedia is owned by the community of users at large, and Microsoft is part of that community, shouldn't they be able to legitimately participate in the conversation... if the conversation, in this case is the wikipedia entry? To be fair, Wales did say that the "correct" approach would have been to discuss the entry via the Wikipedia forums.