Company: DonorsChoose
Job Title: Senior eCommerce Analyst
Description: Requires 3+ years experience in web analytics. See complete job description at:
http://www.donorschoose.org/docs/sr-ecommerce-biz-analyst.htm
ABOUT DONORSCHOOSE.ORG
DonorsChoose.org is a simple way to fulfill needs and foster innovation in public schools. At DonorsChoose.org teachers submit their best ideas for materials and experiences that their students need to learn. Any individual can search these projects, learn about classroom needs, and fund the project they find most compelling. In return, donors receive a feedback package of photographs, student thank-you notes, a teacher impact letter, and an expenditure report showing that their gift was spent as directed.
RESULTS
Today, 17,000 teachers are using DonorsChoose.org to help their students. Citizen philanthropists from all 50 states and 10 foreign countries have funded more than 23,000 classroom projects at DonorsChoose.org, channeling over $11 million worth of books, art supplies, technology, and other resources to 510,000 students in low-income communities. DonorsChoose is currently open to schools in 3 cities and 9 states. This fall, our site will open to every public school in America.
Recognition of DonorsChoose.org includes the Nonprofit Innovation Award given by Stanford Business School and Amazon.com, a Global Technology Laureate from the TECH Museum of Innovation and Microsoft, the 2006 Social Capitalist Award and selection by Ashoka. National media such as Oprah Winfrey and The New York Times have hailed DonorsChoose as “the future of philanthropy,” while BusinessWeek profiled DonorsChoose among the best of the Web 2.0 wave. Major supporters include eBay founder Pierre Omidyar, Yahoo! co-founder David Filo, and venture capitalist Vinod Khosla.
POSITION DESCRIPTION
We seek a highly talented, experienced, and self-directed Senior eCommerce Business Analyst to help DonorsChoose.org become a world-class web site.
This critical member of our New York based DonorsChoose.org team will be responsible for the tracking, reporting and analysis of online customer behavior (our teachers and donors) and the tying of those activities to aggressive business goals and results.
Responsible for monitoring and analyzing Key Performance Indicators for multiple marketing channels, this individual will provide recommendations to the senior management team based on metrics and analytics.
Specifically, this person will:
- Instrument, measure, analyze and report on online marketing programs, including search engine marketing, email campaigns and other direct marketing, partner and affiliate marketing programs, and other forms of online advertising.
- Instrument, measure, analyze and report on website user behavior and traffic by running queries and reports through our web analytics tool and web system database.
- Develop and maintain holistic dashboards by pulling data from multiple sources for presentations to senior management team.
- Suggest process and site changes to improve conversion based on analysis results. This will include creating and managing multivariate or a/b/c tests that drive fundamental improvements to the site experience and working with business owners to implement change.
- Work with the technology team to identify gaps in the data capture strategy and collaboratively implement enhancements.
- Generate ad hoc analyses, surveys and reporting (including historical database and competitive analyses) to support web site development, marketing planning, strategy and operations.
- Troubleshoot instrumentation and reporting issues and anomalies.
- Consolidate and validate data from multiple sources.
