RateItAll.com, an online community and social network built on user reviews and opinions has announced that it has used the Google AdSense API to allow users to montetize their participation in the community. From RateItAll.com:

Pioneering online community and social network RateItAll.com today announced that it had integrated Google Adsense into its service via an API in order to share advertising inventory with RateItAll members. By leveraging the Google Adsense API, RateItAll has enabled its members to create Google Adsense accounts, earn cash for their content contributions, and track their earnings without ever leaving the RateItAll.com Web site.

The notion of allowing community users to place google ads on their pages is a great participant incentive. The idea has been used before - Simpy lets you serve up your own AdSense ads - but it takes a pretty geeky community member to make it happen. By letting users take advantage of Google services without ever leaving RateItAll, it significantly increases the ease of use for the casual user who may not even know what Google AdSense is. On the downside - it will likely attract spammers and new registrations just there for the money - and those users are typically low value community participants.

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