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Saturday, June 24. 2006
In The Ten Faces of Innovation Tom Kelley, general manager of IDEO, describes how to promote creativity in the face of its biggest threat, the Devil's Advocate. He says "the Devil's Advocate may be the biggest innovation killer in America today... Because the Devil's Advocate encourages idea-wreckers to asume the most negative possible perspective...". Kelley describes 10 constructive roles team members can play to spur, nurture, and demonstrate innovation. Near and dear to my heart are the "collaborators" who "Stir up the pot. They bring people together to get things done." Collaborators help create new partnerships, inspire new forms of learning, organize teams in creative ways, and build investment and support for new ideas. I was particularly pleased to read Kelley's description of the collaborative technology they use. He says: IDEO has split its business into practices, deemphasizing geography and recognizing our global capabilities... we build e-rooms, virtual spaces dedicated to projects carved out on the company's digital network. Team members make and manipulate a project-specific Wiki... We often do Web-enabled meetings, where we are all looking at the same presentation documents. (p. 132) Forum One's ProjectSpaces team management tool is an excellent platform for virtual innovation spaces like Kelley describes. It allows team members to share ideas, organize work, brainstorm, and keep organized despite geographic location or time zone. For our work we pair ProjectSpaces with instant messaging (so we have team "presence" and direct access to one another) and have been using ASAP for web conferencing. Certainly, successful collaborators should have a suite of online collaboration tools in their toolboxes and need to know how to use them.
Saturday, June 24. 2006
I've spent time the last couple of weeks writing an editorial for CXO about what the Online Collaboration Revolution means to the global economy. I realized two things from this exercise. First, it explained why I finally left grad school -- it was very painful to put down ideas in a format longer than an email. Second, the Collaboration Revolution is real and very exciting.
The thesis of the editorial is that online collaboration will do for the information revolution what the assembly line did for the industrial revolution. It will dramatically increase the productivity of knowledge workers, value different skills, and ultimately change the character of work. We already see new collaborative tools changing our work. Ranging from instant messaging (I can't imagine Forum One without AIM), to web conferencing, to workspaces like ProjectSpaces, these tools are being adopted and affecting our work style, location, team composition, and products. The impact on the economy will be tremendous. We'll see new methods of knowledge creation and decision-making, faster and more dramatic innovation, changes in the role of government, and new kinds of working relationships. The assembly line increased demand for unskilled labor and tended to create a very long, regimented work day. I'm optimistic that the changes brought about by the collaboration revolution will tend to be positive for a very large segment of the population. Work will be more interesting, more inclusive, and more flexible while the economy will grow faster and become more efficient with widespread benefits. This is a topic I'll be coming back to for some time to come.
Friday, June 23. 2006
 The June 29th event "Collaboration for Public Policy: Blogs, Wikis and Workspaces" at the National Press Club has reached capacity. Folks that are still interested in participating can register on the waiting list at the event web site. For those that did register -- see you next week. Among other things, we'll be presenting the results from the recent survey on this important topic.
Thursday, June 15. 2006
 eBay has hit upon yet another way to turn their enthusiastic user community into value creators with the launch of eBay wiki. The service lets any registered eBay user contribute articles on any eBay related topic. Topics seem to cover the gamut - from buying, eBay policy, category specific selling tips, and just about anything else related to life as an eBay buyer or seller. The service is powered by JotSpot, Joe Kraus's wiki startup. From eBay Wiki:
The eBay Wiki is your place to get and share knowledge about anything and everything that is relevant to eBay.
They have also launched a blog service, eBay Blogs, that lets buyes and sellers reveal a bit more about themselves. While eBay Wiki already looks like a great resource for eBay'ers, ebay Blogs looks to me like a "we're web 2.0 too" statement, without much immediate benefit to the community.
technorati tags: eBay, onlinecommunity, wikis, blogs
Tuesday, June 13. 2006
MySpace.com, the internet's largest online community with 75 million users, is starting to lose musicians. Some popular artists, including Weezer and Nine Inch Nails, and scads of undiscoverd bands have long used MySpace to build awareness with the young demographic that spends so much time there. But things may be changing.
Popular British folk rock artist Billy Bragg just pulled his music from the site. He is now using his MySpace page to shine a light on MySpace Terms of Service, and is asking MySpace users to use the site itself to encourage a change in MySpace policy, his page now reads:
SORRY THERE’S NO MUSIC. Someone who we work with was bright enough to read the small print of the MySpace terms and conditions and found that once an artist posts up any content (including songs), it then belongs to My Space (AKA Rupert Murdoch) and they can do what they want with it, throughout the world without payng the artist. Because of this we've had to take all of Billy's songs down. I'm working on getting small clips put up instead, but in the meantime please visit www.billybragg.com to listen to and download songs.
Below is the offending clause. We are hoping to start a small revolution (in true Bragg style) to try and put a stop to this. You can do your bit by posting out a bulletin to all your friends, esp artists, and badgering Tom with e-mails letting him know how unfair this clause is (not least because you can't hear Billy on here anymore!).
Thanks for your help and support. The amazing thing about My Space is how fast we can all communicate so if we all do our bit we should be able to change this.
The troublesome fine print informs users that by posting any content, “you hereby grant to MySpace.com a non-exclusive, fully-paid and royalty-free, worldwide license (with the right to sublicense through unlimited levels of sublicensees) to use, copy, modify, adapt, translate, publicly perform, publicly display, store, reproduce, transmit, and distribute such Content on and through the Services.”
It will be interesting to see if the MySpace artist user base will simply flee, or if the online community can wield any power over its provider and get the terms changed.
technorati tags: onlinecommunity, myspace
Monday, June 12. 2006
 We launched today a free survey open to online community professionals regarding blogs, wikis, and workspaces. Most groups we work with are considering adding or enhancing interactive capabilities on their sites, which raises many questions of tactics, platforms, costs, and other issues. The best information on these issues comes from other professionals.
Participation will take about 15 minutes. All results are strictly anonymous. Participants will receive a synthesized summary of results.
Feel free to pass the survey URL to others that might be interested. We'd like folks to complete the survey by COB Friday June 16 if possible. We will share results with participants, and also at a June 29th event we are hosting in Washington, DC on Blogs, Wikis and Workspaces. (Space is limited if you are interested in registering.)
Thanks for your participation!
Friday, June 9. 2006
I wouldn't have believed it if I hadn't seen it on The Daily Show with my own eyes (and then confirmed it with the Houston Chronicle and, still not believing, the BBC). Texas Gov. Perry has called for a massive online collaborative effort to protect the Texas border. He wants to spend $5 million to create the "Virtual Border Watch Program" installing surveillance webcams (with night vision) so that people from around the world can help guard the Texas border. The Chronical reports that "People who witness suspicious actions, including crossings, will be able to call a toll-free number to report it to the authorities."
Keywords: Collaboration
Friday, June 2. 2006
 So, on the heels of my post about Google AdSense as a community monitizer, I ran across this MediaPost article documenting the trend back toward more traditional CPM advertising on social network driven sites:
StyleDiary isn't the only social networking property to recently start offering image ads. Photo-sharing site Flickr also recently struck a deal for its first branding campaign. In Flickr's case, the marketer was the camera company, Nikon.
So what's happening here? The use of AdSense as a mechanism to motivate user participation is very different than monetizing the community for the sole benefit of the community purveyor. AdSense is great for the former, and if your community's popularity can attract them, traditional advertisers appear to be preferable for the latter.
technorati tags: onlinecommunity
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