Our client, AARP, has asked us to conduct a search for their Director, Member Value Information. With 2005 operating revenue of approximately $1 billion and over 38 million members, our client is the leading nonprofit, nonpartisan membership organization for people age 50 and over in the United States. The organization is known for providing a host of services to this ever-growing segment of the population by informing members and the public on issues important to this age group, advocating on legislative, consumer and legal issues, promoting community service and offering a wide range of special products and services to members.
As a trusted source of information for its members, our clients’ publications provide valuable information and services to the membership. The Director, Member Value Information will report to the Group Executive Officer, Member Value. He/she will responsible for working in a matrix- leadership role across departmental lines and be a leading “change agent” helping to bring our client into the digital information age. The organization’s objective is to increase social interaction among, and providing new services to its members. He/she will work to facilitate progress toward the following goals of the Member Value Agenda:
• Members trust our client as a primary source of credible, accurate and actionable information that helps them make informed decisions and enhances the quality of their lives

Position Responsibilities

• Serves as the leader in MV to bring our client into the digital age. Without losing the readership, advertising and content advantages our client has garnered, works with Publications and Web Strategy to augment and transform our client’s offerings on the Web.

• Provides strategic direction in designing, planning and executing the Information agenda for Member Value throughout our client and its affiliates. Involves as many of our 38 million members as possible—engaging them with information and listening to their opinions on issues. Analyzes the impact of decisions and recommends appropriate actions. Implements changes to obtain desired goals and objectives.
• Promotes Member Value Information strategy, internal communications, and integration with our client’s 53 State offices and across the entire Association. Builds effective relationships across our client and its affiliates to maximize internal resources, align goals, and ensure effective implementation of MV Information initiatives.
• Defines critical outcomes, milestones and intermediate goals for MV Information initiatives and documents/tracks performance toward their achievement.

Requisite Candidate Skills, Qualifications & Experience

• Completion of a Bachelor’s degree (Master’s preferred) in Marketing, Public Relations, Business, or Journalism or a related field and 10+ years of experience; or an equivalent combination of related training and relevant experience. Proven ability to manage and work effectively in a matrix team environment, including building strategic and solid partnerships with colleagues throughout AARP and its affiliates.
• Experience at a high, strategy level in a digital information publishing environment preferred.
• Demonstrated strategic thinking and transformation skills and the ability to communicate strategic plans. Experience developing and implementing strategic programs.
• A strong commitment to the client’s Member Value Agenda and expert knowledge of issues and trends related to providing consumer/member information.
• Ability to manage multiple tasks simultaneously. Demonstrated ability to analyze complex information, to prepare concise summaries, and to provide sound recommendations for Association action on high visibility, key issues. Action and results oriented, decisive, adaptable quick study, with proven ability to accurately analyze information and act.
• Excellent oral and written presentation skills, proficiency in the preparation of and presentation of reports and performance metrics.

David Martin
dmartin@smartinsearch.com

or

Kim Hoefer
kim@kmhoefer.com