Jeremiah Owyang had a great new post that points to a presentation made at the Silicon Valley WebBuild last week.
Download the presentation here.
From Jeremiah:
The speakers included; Safa Rashtchy, Managing Director & Senior Research Analyst, Piper Jaffray, Brian Schmidt, Manager, National Agency Team, Online Sales & Operations, Google, Inc, Brian Kaminski, Managing Director, iProspect, Chris Wallace, Vice President, Media, iCrossing, and Bennett Zucker, Vice President, Right Media Inc.
Interesting how the growth of social media has created a significant pie of the web now, and the advertising dollars should double over the next few years online.
To me, it's especially interesting how community and community-generated content are displacing and transforming traditional media. I also find it fascinating that traditional "push" marketers are accepting the fact that the consumer really "owns" the brand.
From the presentation:
“Consumers are beginning in a very real sense to own our brands and participate in their creation...We need to learn to begin to let go.”
-A.G. Lafley, CEO of Procter & Gamble