Marketo – Manager of Community and Content
Do you have a passion for writing, teaching, and interacting with customers? Marketo is looking for a top-notch writer to create and manage our user documentation, online community, support forums, and training tools.
Marketo (www.marketo.com) provides affordable, easy-to use-marketing automation software that helps B2B marketing professionals drive revenue and improve accountability. Our solutions automate lead generation and lead nurturing processes over multiple channels, including email marketing, pay-per-click, and landing page creation and testing. Our products are easy to use, and easy to buy since they don’t require annual contracts or upfront fees.
At Marketo, we practice what we preach, using cutting-edge sales and marketing techniques. This includes leveraging Web 2.0 and social media to connect and engage with customers, prospects, and partners.
Marketo currently has approximately 50 customers, including SpikeSource, BlueRoads, CITTIO, and Putman Media. The company was founded in January 2006 by former Epiphany executives including Phil Fernandez, Jon Miller, and David Morandi. Marketo is privately held and venture backed by InterWest Partners, led by Bruce Cleveland (one of the original members of the Siebel executive team) and Doug Pepper.
Essential Functions
• Ensure customer adoption and success through online content. Write and edit top-quality content including user guides, online help, user interface messaging, contextual navigation guides, and training materials.
• Develop and nurture the Marketo communities (e.g. support forum, best practices wiki, etc.) to deepen relationships between Marketo's customers, prospects, employees, and partners. Develop and post interactive content that encourages participation and the development of member-generated content.
• Be a “face” for Marketo within the communities, communicating with members and building the Marketo brand as B2B marketing experts. Provide first line customer care to community members and site users. Respond to posts and emails in a timely and engaging way.
• Liaise with other online communities. Reach out to key influential user segments and explore opportunities for social networking on other sites. Interact with others via blogs, forums, posts and other participation.
Qualifications
• World-class writing skills.
• Passion for customer success. Demonstrates a genuine desire to help customers, to anticipate and meet their ongoing needs, and teach others to do the same.
• Experience with online marketing techniques and best practices, or strong aptitude and desire to learn.
• Knowledge of online publishing including HTML and web editing software.
• Strong understanding of online communities, social media, and community behavior.
• Superior entrepreneurial passion, creativity, initiative, and strong organizational skills and ability to work independently with minimal supervision.
This role reports to the VP of Marketing / Co-Founder of Marketo (see blog.marketo.com).
