Online Community Report - Comments

Mike Pascucci: Holistic Community Strategy

nospam@example.com (Mike Pascucci) — Fri, 29 May 2009 12:16:25 -0400

Bill,
I am just getting around to looking at the presentation and it is great. The 1 thing that I would like to add to it (and if it was there and I missed it I apologize) is that the company has to also be ready to change the direction or strategy of the community based upon where the members take it.
Companies may have a good idea about their community and can try to guide their members down a path, but if traffic suffers, then a new approach may be needed. Companies need to have the flexibility to change course dependent on the wind direction, if that is needed.

Liv: Highlights in Online Communities and Social Media

nospam@example.com (Liv) — Fri, 20 Feb 2009 18:58:07 -0500

Hi there, thanks for linking to my post on Social Media Predictions for 2009. Just letting you know that I've updated my blog and the above link will no longer work. If you still want to link to the article please update the URL to:
http://www.livlarge.co.nz/2009/01/top-10-social-media-predictions-for-2009/

Cheers,
LIv

Goms: The State of Online Community 2008

nospam@example.com (Goms) — Sat, 03 Jan 2009 02:30:58 -0500

Hi
The presentation was a nice piece of stats data collection.
I feel that if info on why some business deny getting into Online community and a comparison of business before and after engaging in community were added ,it would give a different dimension.
Thanks

Bill Johnston: The State of Online Community 2008

nospam@example.com (Bill Johnston) — Fri, 12 Dec 2008 17:42:48 -0500

It's a presentation about the state of online community, not e2.0 or internal collaboration.

Rotkapchen: The State of Online Community 2008

nospam@example.com (Rotkapchen) — Fri, 12 Dec 2008 17:22:09 -0500

I never questioned the validity of the research, just the presentation...just as Lawrence said (better than I did).

Bill Johnston: The State of Online Community 2008

nospam@example.com (Bill Johnston) — Fri, 12 Dec 2008 16:32:00 -0500

Hi Lawrence - Yes, our area of focus is on external customer communities.

I agree that more sophisticated internal networks for enterprise are a large opportunity. Further, I think a lot of opportunity lies at the intersection points for internal and external communities. The folks at Jive (and others) are currently thinking about this.

Paula point (and delivery) that I totally disagree with is that because we have only taken a look at external customer communities (and the host governance and participation), the research is somehow invalid.

Lawrence Liu: The State of Online Community 2008

nospam@example.com (Lawrence Liu) — Thu, 11 Dec 2008 21:58:04 -0500

Bill, I believe Paula's point (which I agree with) is that your preso, and the research that backs it up, is focused solely on Internet facing B2C oriented communities. There's been a growing need for communities within the intranet (E2E, between employees), and the data points, requirements, and objectives are likely different from those of B2C communities.

Rotkapchen: The State of Online Community 2008

nospam@example.com (Rotkapchen) — Thu, 11 Dec 2008 21:36:04 -0500

Slide 11 and nothing specific to internal dynamics -- as a start

Bill Johnston: The State of Online Community 2008

nospam@example.com (Bill Johnston) — Thu, 11 Dec 2008 20:33:33 -0500

Hi Paula - I guess that makes two of us

I'm not following your comment. I'm not sure what content in the presentation led you to believe that I was advocating keeping external and internal "marketplaces" separated. What am I missing?

Rotkapchen: The State of Online Community 2008

nospam@example.com (Rotkapchen) — Thu, 11 Dec 2008 20:18:24 -0500

Color me confused. Does everyone only see the relevance of communities from a W2.0 perspective? What about E2.0 for which marketing-driven anything would make no sense? The whole presentation kinda unravels when the 'external' marketplace is considered in isolation from the 'internal' marketplace (which would blow most marketers minds because they know 'marketing' but not 'markets' ala. economics).

Marc Sirkin: Marketing & Online Communities 2008: A Report Back

nospam@example.com (Marc Sirkin) — Thu, 20 Nov 2008 10:14:09 -0500

Thanks for the quote. It's a good thing I always spell check and proofread.

"I can be scary" is true, although it should have read "It can be scary" - doh.

Kevin Briody: Marketing & Online Communities 2008: A Report Back

nospam@example.com (Kevin Briody) — Thu, 13 Nov 2008 01:16:55 -0500

(trying again, foiled by your comment captcha 3 times now!)
Bill - Thanks for the quote and mention. As always a great conference from you and the team at Forum One!

Kenneth Lee: Interview with Jonathan Abrams, Friendster

nospam@example.com (Kenneth Lee) — Wed, 15 Oct 2008 21:49:15 -0400

It's interesting to re-read this interview in 2008, especially given what has happened.

Miles Sims: Online Communities: Surviving and Thriving in a Downturn (Part 1)

nospam@example.com (Miles Sims) — Mon, 06 Oct 2008 11:45:38 -0400

Bill,

I think your point about defining value and setting goals for the community is really valid. This is a very common mistake and can easily lead to stagnation and the community being defined as a failure. This can be avoided if more time is spent up-front making sure things are defined and that all of the teams involved understand what the effort will be.

Ben Bloch: Online Community Engagement: Recent Research

nospam@example.com (Ben Bloch) — Thu, 02 Oct 2008 14:21:17 -0400

Sounds like a great report, particularly the engagement metrics, but unfortunately I don't see it listed on Online Community Research Network.

I haven't joined yet but I might if available. I would like to include in some blogging on metrics.