What's
Inside:
Greetings Online Communi-ghouls & goblins,
The economic environment is positively frightening, but the good news is that interest and participation in online communities continues to increase. In this months' report we cover the initial reports on the effects of the economy, but also plenty of good news to scare the ghosts away, like increases in online advertising budgets.
On to the report!
Bill Johnston, Editor
bjohnston@forumone.com
(follow @billjohnston on Twitter)
A Message From Our Sponsors:
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Online Community Highlights
The State of Digital Media and Social Marketing in the Economic Downturn
There's been lots of doom and gloom lately about the state of the US economy and the likely hood that we are heading into a recession. As per usual in slow economies, marketing budgets will be cut. However, budgets allocated to digital media and specifically, social marketing may become a larger percentage of the overall budget in the long term. This might be an opportunity for social media to move to the forefront as the advertising options, like engagement advertising, prove themselves. In the meantime, large social networks, like Facebook are bracing for the storm and using the next few years to develop better revenue opportunities.
Where Digital Ad Budgets Are Vulnerable - ClickZ
Facebook: Revenue plan by 2011; Growth is key for now - ZDNet
Could a poor economy help digital advertising and social media? - Marketing Conversation
Is Social Advertising a Safe Haven for Marketing Budgets? - Mashable
Online Communities: Surviving and Thriving in a Downturn (Part 1) - Online Community Report
Marketing & Online Communities Conference
Our annual Marketing & Online Communities Conference is taking place on November 5th in New York. The agenda is set and we are anticipating a great crowd. We are offering a special discount of $300 off of our regular admission price for Online Community Report readers.
Event Registration Page: http://moc08.eventbrite.com/
Discount Code: mocthree
Session and Breakout Topics include:
- Designing for Conversation
- The Social Web: How Consumers and Brands are Connecting Online
- Secrets of Successful Community Campaigns
- Community Generated Media: Giving Customers a Voice and Companies Insight
- Integrating Customer Communities in to the Marketing Mix
- Measuring Social Marketing Programs
- Best Practices for Adding Advertising to Your Community
- Engaging with Mass Social Media
- Worst Case Survival: What To Do When Things Go Horribly Wrong
Confirmed session leads include:
- Heather Gold – subvert.com
- Elisa Camahort Page – BlogHer
- Deb Shultz – Independent
- Heather Luttrell – 3jane / indieclick
- Belinda Lang – American Express
- David Rubinstein – ExpoTV
- Michael Leifer – Swirl
- Steve Broback – Parnassus Group
- Peter Friedman, Moderator – CEO - LiveWorld
More Highlights:
Mobile Search Set for New Growth Spurt - Ad Age
With the plethora of web-ready smartphones topping consumers' wish lists, the mobile search market stands as one of the most rapidly expanding avenues of digital marketing.
Bloggers key in search for viral success - stateman.com
Finding the right formula for enlisting bloggers to help marketing campaigns
Social Media and Shopping: A Growing Trend - ReadWriteWeb
Web retailers are now actually trying to engage the Generation Y demographic segment using social media.
MySpace Launches “My Ads” Self Serve Ad Platform: Is This Their Google Moment? - TechCrunch
MySpace's new "My Ads" described in detail.
Maybe Social Networks Aren’t Bad Places To Advertise After All - TechPulse 306
Social networking sites aren’t thought to be fertile places for advertisers. But consumers may be more receptive to marketing efforts than generally believed.
Analyst: Half of 'social media campaigns' will flop - CNET News
Adam Sarner has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes and 50 percent of those campaigns will be classified as failures.
Virtual and Physical Social Networking - A Web of Connections! - smallbizbee.com
How your network can help your small business.
Online Community Events
Markeing
& Online Communities Conference
November 5, New York, NY
The
Marketing & Online Communities Conference is an
invitation-based
event held at the exclusive Tribeca Grand in New York City on November
5th, 2008. The conference will bring together thought leaders from the
marketing and online community sectors to discuss marketing challenges
– and unprecedented opportunities – in online communities.
Online
communities offer many unexplored relationship-building opportunities
for marketers. They also present several significant hurdles: marketers
are often uncomfortable with new and unproven community marketing
models, brand managers are tasked with quarterly progress, while also
trying to build long-term relationships, and online communities are
concerned about marketing efforts detracting from the community’s
experience and culture.
If you are an agency seeking to better
understand the possibilities of online communities, a brand manager
looking to engage in community-building activities, or a community
expert seeking to expand marketing relationships, this conference will
be of value.
BlogWell: How Big Companies Use Social Media
October 28, 2008
Unprecedented insight on social media from Cisco, Intel, Wells Fargo, Walmart, UPS, Kaiser Permanente, Graco, and Home Depot. Measuring ROI, managing teams, dealing with legal issues, working with agencies, BtoB blogging, internal communications, blogging in regulated industries and creating great content. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts.
Get practical, how-to advice, a lesson in disclosure and corporate social media responsibility, and loads of ideas and examples – all for $200. If your company is thinking about or in the early stages of developing a social media presence, you absolutely need to be here. BlogWell is presented by GasPedal and the Blog Council.
Word of Mouth Marketing Crash Course
December 10, 2008 and January 21, 2009
In one day, you will learn how to succeed with word of mouth marketing. You will learn how to replace expensive marketing with renewable, free leads from your army of raving fans and happy customers. You’ll learn everything you need to know to get fantastic word of mouth: how to start and how to manage it, from the basics to advanced techniques. You will learn practical things you can implement the next day. Results are guaranteed. Led by Andy Sernovitz, author of “Word of Mouth Marketing,” the Crash Courses are hosted by GasPedal.
Other Events:
WES: Online Video for Policy Impact
October 29th, in Washington, DC
With the rise of YouTube, iTunes, and the ubiquity of Flash-based multimedia services, internet video and has become easier, cheaper and more popular than ever before. Photo slideshows, interactive presentations, games, and virtual worlds have become more common elements of the online experience. These rich media provide nonprofits and policy organizations new opportunities to tell stories, advocate, raise funds, and motivate supporters. They also create new costs and expectations.
In this Web Executive Seminar hosted by Forum One, we will explore how several organizations are effectively (and cost-effectively) using video to stimulate action and spread policy ideas to supporters, decision-makers and the news media.
Speakers will include:
* Jeremy Ames, manager of EPA's Radon Video Contest, the first YouTube contest run by a federal agency.
* Morgan Jindrich, co-director, Cover America Tour, a project of Consumers Union, nonprofit publisher of Consumer Reports.
* Marci McCoy-Roth, co-director of Kids Are Waiting campaign, a project of the Pew Charitable Trusts.
* Suvasini Patel, Communications & Outreach Manager, The Hub, the "YouTube for human rights" and initiative of WITNESS.
Whether you are a web site manager, a web marketing professional or a nonprofit executive, you will enjoy this opportunity to learn and swap ideas with your peers.
The Green Enterprise Unconference
December 3, Mountain View, CA
The Green Enterprise
Unconference is a gathering of professionals leading social
responsibility, sustainability or environmental concerns and social
entrepreneurship programs in their organizations.
Those involved with green initiatives in the Enterprise are faced
with driving change within their organization, while simultaneously
learning. The best source of information for green professionals is the
perspective and experience of other green professionals.
The Green Enterprise Unconference is inspired by the "open space"
conference format, which puts control of the event content in the hands
of the attendees. (For a good description of an unconference event, see
http://is.gd/21Nf). The Unconference
format allows the best ideas of the group to come forward, facilitates
extensive networking, and ensures thorough documentation of the
proceedings.
The Green Enterprise Unconference is intended for those in their
organizations responsible for green strategy and leading sustainability
initiatives. We also expect related professionals, including other
corporate representatives (such as from manufacturing, facilities,
marketing, or IT); service-related companies relevant to this topic,
VCs, the Press, and interested individuals from academia or the public.
We expect several dozen sessions covering a broad range of topics
relevant to enterprise green strategy, implementation, measurement,
education, and practical experience regarding best practices.
Online
Community Jobs
A current list of Online Community job opportunities. If
you would like
to include an open position in the next issue of the newsletter, please
email
me with the title and link to the job description.
Buzzlogic
Online Community Manager
CafeMom
Community
Manager
Care2, Inc.
Product Manager for Community
Classmates Online
Director of Product Management
CODEPINK
Online
Community Organizer
Confidential
Online Communities Leader
Deloitte
Consulting KM Community of Practice Project Manager
eHarmony
Community Manager
Community Coordinator
Facebook
Platform Developer Online Community Manager
Forum One
Global
Health Internet Analyst
Information Architect
Internet Research
Analyst - Seattle
Internet Research Analyst
Gas Pedal
Web Designer / User Experience Designer
Google
Community
Manager - Hamburg
Editorial/Community
Manager - Sao Paulo
Editorial/Community
Manager - Tokyo, Japan
Imagination
Community Manager
introNetworks
VP, Sales
Kickapps
Community
Manager
Microsoft
Influencer Strategy Manager
Mzinga/Prospero Technologies
International
Forum Moderator
Community
Manager
Neighborhood America
Community Strategist
Ning
Associate
Community Advocate
Otherinbox
Community Manger
Satmetrix
Community
Consultant
Spin Master Studios
Community Manager
Sr. Community Manager
the groupery
Online Community / Website Manager
Virgin Media
Virgin Media Community Senior Producer
Walmart
Community Analyst
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