What's Inside:
Greetings Online Communinauts,
This issue of the Report is packed with Marketing, Social Network Advertising and Online Community ROI goodness. We have a recap from last week's Marketing & Online Communities conference, highlights and access to the full Online Communities ROI report, and all the news that is fit to print (figuratively speaking) from the last 4 weeks. On to the Report!
Bill Johnston, Editor
bjohnston@forumone.com
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Online Community Highlights
Marketing & Online Communities
There is currently a lot of activity at the intersection of marketing and online communities. On one hand, you have marketing dollars shifting from traditional media into online communities and social media. On the other, you have online communities, and their explosive growth outpacing any other consumer activity online. At the Marketing & Online Communities conference, on November 8th, we had a full day of discussion around the intersection of these two important trends. The takeaway? There is lot's of experience out there, but as yet, very few best practices.
Marketing & Online Communities: Session highlights - OC Report
Marketing to Communities – The Brand “Us” - Digital Influence Mapping Project
Marketing & Online Communities: Live Blog - We Are Smarter blog
Online Community ROI - 2007 Report
We publicly released the Online Community ROI report today. The research project was conducted as part of the Online Community Research Network agenda, and was initially released to OCRN members in May. The study had many interesting findings, including:
- Only 22% of respondents could clearly articulate ROI on community efforts
- The majority of respondents gave a high priority to establishing an ROI model in the near term
- 49% were reporting some dimensions of value back to management on a monthly basis
- "Value" of online community efforts are contextual to an organizations goals and objectives
Download the full report here, free of charge.
More Highlights:
Talk, Why Don’t You - 9(+) Tips for Increasing Online User Engagement
This whitepaper offers practical tips to support member conversation and foster engagement.
The Value of Connections
Jon Lebokowsky offers a very thoughtful piece on the value of connections in our increasingly networked world.
Social graph-iti
An interesting article that explores the social graph and Facebook.
Social Networks as Ad Platforms How appealing is that to society?
An exploration of the appeal of targeted advertising on social networks.
20 trends defining virtual worlds in 2007
A list of 20 trends discussed at the Virtual Worlds Forum Europe.
My (Early) Predictions For 2008
Early crystal ball gazing for 2008 by Cory Treffiletti (very smart guy, you should read his blog).
Google, Yahoo Plan to Turn E-Mail Into a Social Network
NYT article about Google and Yahoo's plans to turn their email applications into social networks.
Online Community Events
Online Community Unconference: East (just announced)
February 21, 2008, NYC
The Online Community Unconference East is a gathering of online community professionals - managers, developers, business people, tool providers, investors - to discuss experience and strategies in the development and growth of online communities. Those involved in online community development (and social software in general) share many common challenges: community management, tools, marketing, business models, legal issues. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners.
PLEASE NOTE: Registration for this event opened a few hours ago, and we have reserved the first 20 seats at a "Super Early Bird" price of $95!
Click here to sign up for on of the discounted tickets.
Other Events:
The Internet Identity Workshop
December 3-5, in Mountain View
This event is for the whole range of technologist who are developing and applying OpenID and other user-centric identity technologies. The first afternoon will be a comprehensive introduction to the space. The following two days use open space which allows those in the field to bring forward their questions, issues and challenges to have them addressed. The Workshop offers a unique opportunity to interact directly with the experts and innovators in this space and to shape the future of how they evolve. I expect that Open Social will be discussed extensively along with other emerging issues at the intersection of online community, identity and datasharing.
Web Community Forum
December 5-6 in Seattle
Facebook is perhaps one of the most powerful tools for online community building to come along in years. It has a passionate audience, a flexible platform and all the momentum in the world pointing in the direction of success.
The Web Community Forum will be exploring this exciting new terrain at their Community Building in the Age of Facebook conference this December. To see the schedule and details, visit:
http://webcommunityforum.com/schedule
If you're interested in registering, you can get $25 off the $290 conference price by using discount code 07FORUM1. Be sure to hurry, though. The price goes up to $490 on November 15th.
OC Expert Interview: Bob Blakley
This month we are doing another live Online Community Expert interview, and we are taking your questions now!
Bob Blakley is the former chief scientist for Security and Privacy at IBM. Involved in cryptography and data security design work since 1979. Bob served as general chair of the 2003 IEEE Security and Privacy Conference and as General Chair of the New Security Paradigms Workshop. Bob also served on the National Academy of Science’s study group on Authentication Technologies and Their Privacy Implications. You can find some of Bob's recent writing on Identity topics here:
Recapping the Catalyst user-centric interop
In this OC Expert live interview, Bob will take your questions about user-centric identity, and in particular, platforms, trade-offs, and next steps Ask your questions now and then join us live on 11/20, 11am EST. http://interviews.forumone.com/content/interview/detail/635/
Please join us on 11/20 at 11am EST for our conversation with Bob.
Online Community Jobs
A current list of Online Community job opportunities. If you would like to include an open position in the next issue of the newsletter, please email with the title and link to the job description.
Autodesk
Senior Manager, Community Programs
Best Buy (Canada)
Online Social Community Specialist
Forum One
Information Architect
Senior Programmer - Technical Lead
Senior Project Officer - Seattle
Web Developers
Marketo
Manager of Community and Content
Optaros
Online Community Manager
Warner Bros. Records
Community Manager, New Media
WEGO Health
Online Community Producer
VM Ware
Sr. Community Manager
Zazengo
Online Community Manager,
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