What's
Inside:
Greetings Online Communizens,
It is hard to believe the holidays are upon us, but for most, things aren't slowing down at all. As the fall conference season comes to a close, many firms are deep into 2009 planning. How is the economy affecting next year's planning, and what will the key trends be for 2009? Read on.
On to the report!
Bill Johnston, Editor
bjohnston@forumone.com
(follow @billjohnston on Twitter)
A Message From Our Sponsors:
Small World Labs
At Small World Labs, we know that a successful community is only one part technology; the rest relies on the careful execution of good strategy. That is why we offer the platform & expertise to run a vibrant community. Click here to request access to our latest webinar "Top Community Killers: Decisions that destroy communities and how to avoid them."
http://www.smallworldlabs.com/ocrn
Green Enterprise Unconference
Join top professionals leading social responsibility, sustainability or environmental concerns and social entrepreneurship programs in an "open space" discussion at the Green Enterprise Unconference. Online Community Report readers receive a $50 discount. Use discount code: ocrgreen
http://greeneu08.eventbrite.com/
Online Community Highlights
Our President Elect - Social Media Maven
It's been an exiting month in our country. Barack Obama was elected President and we get to watch some pretty amazing history in the making - our first African American president and the first time that social media was successfully utilized to raise money and gain groundswell in a presidential campaign. Obama embraced social media very early in his campaign, creating his own social network with profiles on Facebook and MySpace, actively tweeting, and posting videos on YouTube. In addition to raising money, fighting bad publicity and organizing people locally, some feel that his social media efforts helped him win the presidency because he engaged the people and built himself up much like companies do with their brands. There's no doubt that Obama will continue to engage his supporters through social mediums.
Snapshot of Presidential Candidate Social Networking Stats: Nov 3, 2008 - Jeremiah Owyang
How Obama Tapped Into Social Networks’ Power - NYT
Barack Obama The First Social Media President? - Search Marketing Guru
Engaging in Social Networks Instead of Advertising on Them
It's all about engagement these days. Engagement ads, engaging your community members all in an effort to build a relationship between the brand and the user. While Facebook's engagement ads aim to engage users, there may be other ways to engage and connect with users without spending your precious advertising dollars. Some experts believe that there is immense value in creating a human presence that represents the brand in the form of a blog, joining or starting groups, listening to conversations on the social space and connecting with the influencers. At a time when companies are tightening their belts, finding more creative ways to connect with your potential customers couldn't be more important.
Social Networking Is the New Wave of Online Marketing - Marcy Design
Social Commerce: In Friends We Trust - ClickZ
Green Communities
One largely unexplored dimension of value for online communities and social media is their inherit "green" value. With growing consumer concern about the environment, and with many businesses trying to adopt more sustainable practices, look for green and sustainability issues to become a prominent topic in the online community space in 2009.
Online Communities and Sustainable Development: Supporting "Green" and Beyond - Online Community Report
Ten Ways that Social Media and Sustainability Align - CSRWire
How To Use Green Social Media - Let Me Count The Ways - Ecopreneurist
Marketing and Online Communities
The Marketing & Online Communities conference was held on November 5th at the Tribeca Grand in New York. The conference included a diverse mix of marketing and community professionals representing top agencies, brand marketers and online communities. Key themes throughout the day included the power of authentic voice and honest conversation, the continuing consumer shift from traditional to social media, and the evolving role and concept of an "agency".
Marketing & Online Communities 2008: A Report Back - Online Commuity Report
Marketing and Communities Conference Notes - Marc Sirkin of Microsoft
Audio: Elisa Camahort Page on blogging and BlogHer -
Bryan Person of LiveWorld
Recollections from Marketing & Online Communities 2008 - Kevin Briody
Twitter stream from the event
More Highlights:
Yang Steps Down As Yahoo's CEO - MediaPost
Yahoo said Monday that cofounder Jerry Yang will step down as CEO and return to his former role as Chief Yahoo upon the appointment of his successor.
Power to the people: The new era of blogs and social network marketing - BizCommunity.com
In modern marketing, word of mouth is crucial to the success of your product or service. It's accepted that 10% of us influence the purchasing behavior of the other 90% - a scary thought when you consider the potential power that this 10% wields for your brand.
Mobile social networks - Making money from - Mobile Europe
Ad-funded social networks will provide the bulk of revenues in the mobile user-generated content (UGC) space by 2013, according to a new report from Juniper Research.
Setting TV's sights on social networking - New Brunswick Business Journal
Future Internet Protocol Television (IPTV) software - which is managed by telephone companies that provide TV channels to customers through set top boxes using web protocol - will be linked to social networking sites.
Will Facebook's Apps Contest Jumpstart Its New Advertising Strategy? - Business Week
Facebook is hoping to show advertisers the appeal of its recently announced engagement ads.
How Nike's Social Network Sells to Runners - Marketing Without Advertising
The Nike+ site is drawing hordes of runners, and its success may hold lessons for brand building on the Web.
Young adults are more open to branding on social networking sites - BrandRepublic
Young people may not be as resistant to ads on social networking sites as previously believed, according to new research of 1000 16- to 30-year-olds by lifestyle research consultancy Tuned In.
5 Ways Social Media Will Change Recorded History - Mashable
The five big ways social media will alter how we utilize and record history.
Online Community Events
The State of Online Community
A webinar sponsored by the Online Community Research Network
December 10, 2008, 11:00 am PST
Join online community expert, Bill Johnston of
Forum One Networks for highlights from the Online Community Research Network 2008 research series and a discussion of trends on the horizon for 2009. Session highlights will include:
- Online community strategy and ownership
- Community as an ecosystem
- Budget, headcount and compensation
- The evolving role of management and moderation
Please note: Attendance is limited to 200 people. Register early to reserve your spot!
Register now
Online Community Unconference East
February 11, 2009
The Online Community Unconference East is a gathering of online community professionals - managers, developers, business people, tool providers, investors - to discuss experience and strategies in the development and growth of online communities. Those involved in online community development (and social software in general) share many common challenges: community management, tools, marketing, business models, legal issues. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners.
Other Events:
The Green Enterprise Unconference
December 3, Mountain View, CA
The Green Enterprise Unconference is a gathering of professionals leading social responsibility, sustainability or environmental concerns and social entrepreneurship programs in their organizations.
The Green Enterprise Unconference is intended for those in their organizations responsible for green strategy and leading sustainability initiatives. Current attendees include senior staff from: Google, Yahoo, Cisco, Autodesk, Random House, and Sun. To see a full list of participating organizations, please go to http://greeneu08.eventbrite.com.
Online Community Report readers receive a $50 discount. Use discount code: ocrgreen
http://greeneu08.eventbrite.com/
Word of Mouth Marketing Crash Course
December 10, 2008 and January 21, 2009
In one day, you will learn how to succeed with word of mouth marketing. You will learn how to replace expensive marketing with renewable, free leads from your army of raving fans and happy customers. You’ll learn everything you need to know to get fantastic word of mouth: how to start and how to manage it, from the basics to advanced techniques. You will learn practical things you can implement the next day. Results are guaranteed. Led by Andy Sernovitz, author of “Word of Mouth Marketing,” the Crash Courses are hosted by GasPedal.
OC Expert Interview :
This month's expert interviews are podcasts from the Marketing & Online Communities Conference in early November. Bryan Pearson of LiveWorld interviewed comic Heather Gold and co-founder and editor-in-chief of The Knot, Carley Roney. Though Heather and Carley appraoch marketing from differing perspectives, the concepts of authenticity, trust, and relationships are common threads throughout there interviews.
Click here to listen to the interviews.
Know an online community expert with an
interesting story to tell? Or are you one yourself? Email me, and
you may be the next expert interviewee.
Online
Community Jobs
A current list of Online Community job opportunities. If
you would like
to include an open position in the next issue of the newsletter, please
email
me with the title and link to the job description.
CafeMom
Community
Manager
Care2, Inc.
Product Manager for Community
Classmates Online
Director of Product Management
CODEPINK
Online
Community Organizer
Confidential
Online Communities Leader
Deloitte
Consulting KM Community of Practice Project Manager
eHarmony
Community Manager
Community Coordinator
EternalSpace
Senior Leadership in Sales, Marketing and Business Development
Facebook
Platform Developer Online Community Manager
Forum One
Internet Strategist/Project Director - Seattle
Senior Programmer - Technical Lead
Information Architect
Internet Research
Analyst - Seattle
Internet Research Analyst
Gaia Online
Customer Retention Marketing Mgr
Acquisition Marketing Manager
Gas Pedal
Web Designer / User Experience Designer
Google
Editorial/Community
Manager - Sao Paulo
Editorial/Community
Manager - Tokyo, Japan
Hapax
Community Content Manager
Development Project Leader
Development Programer/Analyst
Community Engagement Manager
Imagination
Community Manager
Kickapps
Community
Manager
Lithium
Online Moderator (Part-Time), Remote
Mzinga/Prospero Technologies
Community
Manager
National Association of Realtors
Manager, Social Media
Ning
Associate
Community Advocate
PEAK6 Investments, LP
Social Media Specialist
Satmetrix
Sr. Manager of Online Community and Marketing
the groupery
Online Community / Website Manager
Virgin Media
Virgin Media Community Senior Producer
Walmart
Community Analyst
Young Presidents' Organization
Director, Member Communities
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