What's
Inside:
Greetings Online Communiteers,
The emergent theme for the social web in 2010 seems to be "show me", as in show me results, return, and impact. This was a hot topic at the Online Community Unconference East last week, and is an ongoing theme in our "Back to Basics" #ocb2b series -- both topics are highlighted below. In addition, we have a great interview with Jordan Williams, Manager of Digital Engagement with REI. You will also notice several new jobs this month.! Last but not least, we just launched our redesigned Online Community Report blog and newsletter. Please let me know if you like what you see.
Bill Johnston, Editor
bjohnston@forumone.com
(follow @billjohnston & @ocreport on Twitter)
A Message From Our Sponsors:
Online Community Research Network
Are you tasked with building, growing and supporting a community and/or social media programs with limited resources, budget and support? Join the Online Community Research Network (OCRN) and collaborate, share and learn from other smart people in the community and social media industry who are doing the work and actively finding solutions.
Go here to sign up.
Please note: We restrict access to the OCRN to those directly responsible for online community management and/or social media strategy for their organization. Membership is not available to platform providers and third party service providers.
Lithium Technologies
Enterprise social media for on-demand customer communities and community management services to engage, reward and support your customers.
http://www.lithium.com
Online Community Highlights
Back to Basics: Ecosystem Research – Find Your Community
This months' online community strategy series, Back to Basics, we discuss the methodology for conducting a discovery exercise of the relevant parts of the social web to find out where your community (or potential community) is already working and playing. There is an ever expanding universe of online touch points that an organization’s community members are participating in off-domain. An ecosystem research exercise should be conducting as part of a strategy development (or strategy course correction) exercise in order to discover where the off domain centers or activity are, and who the most vocal and active participants are. The post suggests what you should look for, where you should look and illustrates likely insights that will emerge from your ecosystem audit.
#ocb2b
Back to Basics: Ecosystem Research – Find Your Community
Back to Basics: Want to Know What Community Members Need? Just Ask.
Back to Basics: The Strategy Team & Goal Definition
Back to Basics: Developing an Online Community Strategy
Online Community Unconference East
Forum One hosted the Online Community Unconference East last week on February 10th in NYC at the Digital Sandbox. The theme of this year's Unconference was Moving Forward, Together. The attendees created the agenda which featured over 30 sessions including: Are we creating community really?, Integrating Social into the Enterprise, Online Community & SEO, Does Validation / Verification Help Grow/Engage Communities?, Getting Past “No” – Social Media in Non-Social, Structuring Incentives: What Works Best? (Points, Cash, Stuff, Status), and many more.
Online Community Unconference East 2010 – A Report Back - OC Report
#OCUE10 Wiki
#OCUE10 Twitter Stream
Flickr Stream From #OCUE10
Notes from the Online Community Unconference East 2010 – Matthew Lees / Impact Interactions
Takeaways from Online Community Unconference East 2010 – Marshall Sponder / Web Metrics Guru
More Highlights:
The Pyschology of Influence and Sharing - Social Media Today
A crude juxtaposition of Cialdini's concepts against a social media context.
Why Social Media Means Big Opportunities for Women - Mashable
For women, social media presents abundant opportunities to lead, effect change, innovate, and build relationships across sectors, locally, nationally, and globally.
Social Media Metrics: Count Thank You’s, Not Click-Throughs - True/Slant
An article that explores the importance of counting measuring interactions with users/customers over your followers or fans.
AT&T's use of social media demonstrates new ways to connect with customers - Examiner.com
A detailed look at AT&T's use of social media.
Obama Is Hiring a Twitterer - WSJ
Like to tweet? Want to live in DC? Apply here.
How the Fashion Industry is Embracing Social Media - Mashable
What’s the hottest trend in fashion right now? Social media of course.
Best Practices in Word of Mouth and Social Media: WOMMA - PromoMagazine
To help our members and other marketers, WOMMA recently compiled and published a Measurement and Metrics Best Practices Guidebook.
Online Community Events
Online Community Unconference
June 9, 2010
Mountain View, CA
The Online Community Unconference is a gathering of online community practitioners - managers, developers, business people, tool providers, investors - to discuss experience and strategies in the development and growth of online communities. Those involved in online community development (and social software in general) share many common challenges: community management, tools, marketing, business models, legal issues. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners.
Go here to register.
Online Community Summit
October 7-8, 2010
Sonoma, CA
The Online Community Summit is an industry-leading, invitation-only event bringing together leaders in online collaboration.
Held each October in Sonoma, California, the Summit draws senior participants from industry (Amazon, AOL, Apple, Cisco, Microsoft, others); leading online community groups (ezboard, MEETUP, Motley Fool); non-commercial organizations (World Bank, PBS, American Academy of Pediatrics); media (BBC, Univision); philanthropy (Packard Foundation, Skoll Foundation, Omidyar Network) and many others.
The goal of the Summit is to allow practitioners from many disciplines -- who would not ordinarily meet -- the opportunity to share current and best experiences regarding online collaboration.
Click here to request an invitation or email me directly at bjohnston@forumone.com.
OC Expert Interviews: Best of 2009
This month’s Online Community Expert interview is with Jordan Williams, Manager of Digital Engagement at REI. In this role, Jordan is responsible for creating deeper customer engagement through the creation of content and community touch points on REI.com and throughout the social web.
Q: As a Co-Op, REI already has a passionate and active offline member community. How has the existing community factored in to your online community and social media strategy?
Well you’ve hit the nail on the head as for us it’s really about how we build on the community we already have in place. We want to honor what’s already there while at the same time enable online and mobile connections that will allow it to grow organically and for us that means being able to take a more long term approach. As we’re already supporting our members desire to connect via all of our traditional retail events, classes, outings, etc, on the digital side of things we’re in the enviable place of being able to work on building lasting and meaningful online interactions rather than feeling pressured simply to launch something quickly because of it’s the hot trend right now.
Go here to read the complete interview.
Online
Community Jobs
Below is a current list of Online Community job opportunities. If
you would like
to include an open position in the next issue of the newsletter, please
email
me with the title and link to the job description.
Appolicious.com
Community/Social Media Intern
Baptie & Company, Inc.
Community Manager – Hi-tech Channels (London)
Community Manager - Hi Tech Channels (Denver, CO)
CafeMom
Community Manager
Community Director
Edelman
Vice President Edelman Digital
Senior Vice President Edelman Digital
Entertainment PR / Communications Agency
Digital Strategy & Social Media Assistant / Coordinator
Forum One
Interface Engineer
Information Architect
Senior Web Designer
Fremont Consulting's Client
Online Portal (liferay) Community Manager
Hope Street Group
Web Manager
Lithium Technologies
Customer Success Manager (Communities)
Microsoft
Architect Evangelist (AE)
Partner Account Manager
Answers Product Manager
Technical Support Lead (Social Media)
Mr. Youth
Product Manager, Community
Opinion Research Corporation
Director or Social Media Networks
WebMD
Online Community Moderator (Freelance)
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