What's Inside:
Greetings Online Community Enthusiasts!
March is shaping up to be a busy month. Jim and I will be attending the Community 2.0 conference in Vegas, and providing reports back. If you are attending, please drop me an email, I'd love to meet you. Forum One will also be participating in the Politics Online Conference in DC. Now, on to the news!
Bill Johnston bjohnston@forumone.com
A Message From Our Sponsors:
SolutionSet
Strategic consulting with “custom” creative and technology solutions to achieve your organization’s Community goals. SolutionSet works with you.
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LiveWorld
LiveWorld is the leading interactive marketing agency specializing
in online customer communities and social networking for Fortune 1000
companies.
http://www.liveworld.com
Online Community Highlights:
Online Identity: What You Should Know
With the proliferation Web 2.0 sensibilities, the number of social networking and profile-based experiences is growing exponentially. With this growth, the consumer demand for "Single sign on" is growing as well. Several solutions, in particular Open ID, are emerging. The articles below provide context, and add to the discussion.
The Web Profile Aggregators - Somewhat Frank blog
Open ID entry - Wikipedia
Identity Matters Because Social Networks are Features - OC Report Blog
Social Networks: Infrastructure Plays, Social Media Sites, and Backlash
InformationWeek provides a look at the USA Today redesign, and the related backlash. The article provides background on the trend of sites to engage audiences with social media. The article also mentions the recent acquisitions Cisco made of Five Apart and Tribe.
Unconfernce: The (un)Book
The Unconfernce book project was announced at Wiki Camp 07, held in India. This international project hopes to write a book collaboratively online, via a wiki, and then get the book published.
More Highlights:
Wikipedia, Wikia & Wales
Highlights from the Biz 2.0 article about Wales' new for-profit venture Wikia.
A Winning Business Plan for Second Life
Cnet news reports that the winner for a contest to create business plans for the virtual world Second Life was announced Monday.
Does Media 2.0 Scale?
The Touchstone blog asks an excellent question: At what point do we reach "saturation" socially?
Data Shows the English Blogosphere Has Peaked
Steve Rubel points to data that the University of Maryland crunched that "seem to show the English" blogosphere has peaked.
Citizen Marketers Take Over
An excerpt from Ben McConnell and Jackie Huba's new book, "Citizen Marketers: When People Are the Message".
Building an Relationship Economy
Doc Searls, co Author of "The Cluetrain Manifesto" provides some follow up to the book, and discusses the "relationship economy".
Online Community Events:
Politics Online Conference
The Politics Online Conference will be held March 15 and 16, 2007 in Washington D.C. If you are a nonprofit or advocacy group you will learn how to use new technology to make a variety of your activities -- fundraising, outreach, advocacy, grassroots organization, PR, information sharing -- more efficient and more effective. Online politics have evolved, have you? Forum One is sponsoring the panel: "The Policy Commons: Democracy When the Owners Take Control"
Please Note: Discounted rate of $250 for OC Report subscribers.
Register Here Discount code = “polc031507"
The Online Community Business Forum
The Online Community Business Forum will be held May 3 and 4, 2007 in Sonoma, California. The Business Forum is an invitation-based event solely focused online community business models and tactics: subscriptions, advertising, marketing issues, support communities, defining ROI, and other important topics.
Please Note: The conference is filling up fast. If you would like to request an invitation, please email Bill Johnston.
http://www.forumone.com/ocbf07
The Online Community Camp 2007
The 2007 Online Community Camp will be held June 6, 2007 at the Computer History Museum in Mountain View, CA. The Online Community Camp is a gathering of online community practitioners to discuss the development and growth of online communities. The Online Community Camp provides a venue for practitioners to share knowledge, discuss best practices, problem solve, and to establish a network of peers to connect with after the conference.The Camp format involves multiple attendee-driven sessions, which will be presented by attendees and organized at the start of the day.
Please Note: The Camp also provides excellent sponsorship opportunities for groups interested in raising their profile or recruiting among leading online community professionals. For information please email Bill Johnston
http://www.forumone.com/occ07
OC Expert Interview:
Steve Nelson, Clear Ink
This month our Online Community Expert interview focuses on Steve Nelson. Steve is the self-described "master juggler of all the disciplines that Clear Ink merges to create effective online communications." Steve brings the background of a seen-it-all entrepreneur, the discipline of a computer scientist, the spark of a marketer, and the time-tested temperament of a successful corporate executive. At Clear Ink, Steve's role is primarily in the area of digital marketing strategy and planning, ensuring that all Clear Ink's efforts roll up into a sound strategy and lead to a well-defined and high-quality execution.
Q: You've been working in the online community space for a number of years. What major online community and collaboration trends have you seen at your company?
A: As usual, it’s a trend-countertrend-synthesis dance, and if you hang around long enough, you see the pattern progress. You see communities emerge and coalesce on their own with whatever tools are available, then you see tools developed to make that experience better and then the tool leads the community. Then the community evolves and needs more capabilities so creates them on the fly. You see communities form themselves, and then vested organizations try to capture and lead the communities, and eventually an equilibrium happens based on mutual benefit. Until a new demand or technology kicks in, and you see the cycles repeat.
Read the full interview here
Online Community Jobs
A current list of Online Community job opportunities. If you would like to include an open position in the next issue of the newsletter, please email with the title and link.
AOL
Program Manager - Black Voices
Great Schools
Community Manager
Leverage Software
Marketing Manager - tactical & strategic
LiveWorld
Business Analyst
Logitech
Community Manager
SocialText
VP of Engineering
SolutionSet
.NET Developer for Community sites
PHP Developer for Community sites
XHTML/CSS Developer for Community sites
TechSoup
Community Manager
Note: You can also post jobs directly to our job category on the Online Community Report blog by using the following steps:
1) Go to Del.icio.us
2) Register an account if you don't have one.
3) Submit a URL for an online community job, being sure to use the tags "onlinecommunity" and "job". (Be sure to also fill in the "notes" field with a brief description of the job.)
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