What's Inside:
Greetings Online Communiteers,
Lots to cover this month, including Twitter-age from SXSWi and Mobile Communities. To start, I wanted readers of the Report to be among the first to know that we have launched a new effort. Forum One Networks (a division of Forum One Communications) will be the centralizing our online community events, research, and commercial consulting efforts. Please take a moment to check out the new site: http://www.forumonenetworks.com
Now, on to the Report!
Bill Johnston, Editor
bjohnston@forumone.com
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Online Community Highlights
Tweets Turn into Mass Collaboration at SXSW
Last year at SXSW, Twitter was the darling technology and a hot topic of discussion during the weeks after. This year at SXSW, attendees used Twitter to tweet about the best event, decide which panels to attend, organize spontaneous parties, and more importantly, they used Twitter as a tool to overtake the Mark Zuckerberg "keynote" interview. Ok, maybe the parties were more important, but it does seem that Twitter has come in to it's own. What’s next? Tracking your lost iPhone with Twitter?…Twittering your smart home? Done. They are already available. Welcome to the next wave of Twitter.
Twitter/SxSW - Jeremiah Owyang
SXSW: Zuckerberg Keynote Descends Into Chaos - Wired
Twitter now reliable? - Scobelizer
Do you Twitter? Follow me @billjohnston
Mobile Online Communities
With our Mobile Communities Unconference only 2 days away, mobile online communities are on my mind. The shear volume of mobile devices deployed globally, the ability of smart mobile devices like the iphone to deliver a sophisticated user experience, and the ability for devices to be location and proximity aware all hint at the coming mobile social revolution.
Yet those of us stateside are dealing with network operators that want to control application development, personal data, and relatively slow data networks. Projects like OHA's Android and Verizon's news of opening their network are the first small steps in the right direction of fully realizing a rich, mobile social experience.
Why are we hosting the Mobile Communities Unconference? - OC Report
Mobile social networks, don’t go it alone - GigaOm
Shocker: ‘Little Interest In Operator Social Network’ - MobHappy
Headlines for mobile numbers, coming this year 2008 - Communities Dominate Brands
More Highlights:
Granularity is not the (only) solution
Jake McKee discusses how Facebooks', Mark Zuckerberg's inexperience leads him to think that people need to have granular control of their Facebook experience when users actually want Facebook to be smart enough to save them time setting up their preferences.
What Is Marketers' Biggest Challenge When It Comes to Social Networks?
This article reminds marketers need to react to what's going on in social networks instead of trying to interact in some scripted fashion.
Revenge of the Experts
The individual user has been king on the Internet, but the pendulum seems to be swinging back toward edited information vetted by professionals.
Facebook Exec: Beacon Will Expand
Van Natta says press, not users, drove debate over privacy.
Yahoo May Join Google-Led Social Networking Alliance
Yahoo intends to join Open Social.
Disney Sees Digital Paying Off
Disney is seeing large growth in their digital revenue due to their online efforts.
5 thoughts from my SXSW 2008 Panel
This blog entry summarizes the "Future of Corporate Blogging" panel from SXSW.
Online Community Events
Mobile Communities Unconference
March 20, in Palo Alto
The Mobile Communities Unconference is a gathering of strategists, community hosts, device manufacturers, service providers, and content developers to discuss the emerging opportunities and challenges that mobile communities present. The Mobile Communities Unconference will explore the emerging opportunities of online communities experienced via mobile devices.
PLEASE NOTE: We have a handful of seats left, and we expect to sell out.
Click here to sign up for one of the remaining seats.
Other Events:
Online Community Business Forum 2008
April 14-15, in Santa Fe
The Online Community Business Forum is an invitation-based event bringing together business leaders who drive active online communities. Based on the industry-leading Online Community Summit, the Business Forum focuses specifically on online community business models and tactics, what works, and what is on the horizon.
We have a great group of organizations coming, including Yahoo, Apple, Adobe, Cisco, Intel, MTV, HP, Sony, VMware, IBM, LiveWorld, eBay, Ogilvy, O'Reilly, Showtime, SolutionSet, Linden Lab (Second Life), Lithium, Asynchrony Solutions, Work.com, Mzinga, Webex, Omidyar Network, Salon.com, PC World, and others.
Would you like an invitation? Please email me.
WES: Putting Online Audiences First, Again and Again
May 8, in Washington D.C.
Can you relate to the following? You've redesigned your site and yet you don't have a clear sense of how usable your visitors find it. As you embark on the next redesign, what can you do to guarantee that your site will provide a satisfying user experience? How do you measure, post launch, the improvements in site usability?
In this Web Executive Seminar hosted by Forum One, speakers will provide tips and case studies about how they've applied user-centric techniques to capture their audiences' perspective throughout the lifecycle of a redesign. Policy organizations, government agencies, think tanks, and other non-profits will benefit from hearing, first hand, how persona design, usability testing and similar techniques have provided powerful insights (not to mention time and cost savings) to other organizations as they've explored user-focused solutions for their sites.
Online Community Unconference 2008
June 18, 2008, in Mountain View, CA
The Online Community Unconference is a gathering of online community practitioners - managers, developers, business people, tool providers, investors - to discuss experience and strategies in the development and growth of online communities. Those involved in online community development (and social software in general) share many common challenges: community management, tools, marketing, business models, legal issues. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners.
OC Expert Interview (LIVE!): Chris Kelly and Mark Gerencser on Megacommunities
This live interview will take place LIVE on March 27th, 2008 @ 2:00pm EDT
A hurricane strikes a city; global warming threatens the environment; and a disease resists a cure -- such problems are too large for any one authority to solve alone. Our increasingly globalized and interconnected world calls for a new type of tri-sector leadership in which business, government and nonprofits work together in a state of permanent negotiation. To be effective, tomorrow’s leaders will need to reach across national and sector divisions to form a collaborative “megacommunity.”
Mark and Chris talk about the lessons of their new book, Megacommunities, and what they learned in interviews with over 100 leaders from around the world including Bill Clinton, Henry Kissinger, Hank Paulsen, Melanne Verveer, Jody Williams, Kenneth Chenault and Richard Parsons.
http://interviews.liveinterviewsonline.com/content/interview/detail/971/
Know an online community expert with an interesting story to tell? Or are you one yourself? Email me, and you may be the next expert interviewee!
Online Community Jobs
A current list of Online Community job opportunities. If you would like to include an open position in the next issue of the newsletter, please email with the title and link to the job description.
aahsa
Internet Community Manager
Cisco Systems
Community Manager
Collabnet
Online Community Manager
Forum One
Information Architect
Senior Programmer - Technical Lead
Web Developers
Games for Change
Community Manager
Gas Pedal
VP Meetings & Events
Web/Print Designer/Producer
Director, Membership Sales
Executive Assistant to the CEO
John D. and Catherine T. MacArthur Foundation
Electronic Communications Specialist
Knight Foundation
Online Community Manager
Lexis Nexis Martindale-Hubbell
Community Manager
Lithium
Community Excellence Manager
Manager, Community Management Services
LiveWorld
Community Manager
Community Specialist
Mzinga/Prospero Technologies
Moderators Fluent in German, French, and Japanese
Ning
Community Advocate
Opera Software
Community Manager, Consumer Products
Salesforce.com
Sr. Product Marketing Manager - Online Community
Satmetrix
Sr. Manager of Online Community and Marketing
Community Consultant
TripAdvisor
Community Support Manager, Forums/M2M
Director, Global Community Build & Outreach
Senior Forum Moderator
Wikia
Community Development Associate
Yahoo!
Community Manager
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