What's Inside:
Greetings Online Community Enthusiasts
March was a busy month in the online community world, with SXSW, the C2.0 conference and the VIrtual Worlds conference practically on top of each other. We at Forum One are gearing up for our Blogging and Policy Orgs event on April 24, and the our Online Community Business Forum May 3-4. Expect updates from both events, as well as more information on Community Metrics and ROI as we continue our ongoing Online Community Research Series.
Now, on to the Report!
Bill Johnston bjohnston@forumone.com
A Message From Our Sponsors:
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Online Community Highlights
John Hagel's POV on Community 2.0
In this eloquent and poignant post, John builds upon his keynote at c2.o to offer one of the most relevant perspectives on the current state of online communities, and the "Bottom Line Opportunity".
Community 2.0 Conference Coverage
The Community 2.0 conference, March 12-14 in Las Vegas, was a great success. The conference had over 200 attendees, and there were several interesting presentations and panel discussions. As usual, the conversations in the halls between sessions were often as interesting as the sessions themselves.
Community 2.0: A frantic update, John Hagel's keynote & more - OC Report
Online Community Lessons from SXSW and Community 2.0 - Common Craft
JOHN HAGEL's KEYNOTE at Community 2.0 Conference - Patty Seybold
Community 2.0: Links, and more thoughts
- OC Report
c2.0 Blog Coverage - Community 2.0
Online Community Basics: Start With Research
Many organizations are starting to place a high priority on engaging their audiences in social experiences online. For many of us, that means establishing a new approach to our online activities, or revisiting an existing, but less effective approach. As many of us are starting / starting over, there is a need to review first principals in community building.
Online Community Basics: Start with Research - The 3 questions to ask
Another great Community Basics series is Sean O'Driscoll's Convincing the unconverted, Parts 1-4.
More Highlights:
Mozilla transforming into a social network
Project Coop: Building the Social Network into the browser
The Web2.0 Bubble
Is there a Web 2.0 bubble? One of the first of what will surely be a deluge of "the Web 2.0 bubble is bursting" articles.
Virtual Worlds conference: same talks, different audience
A report back from the Virtual Worlds conference in New York.
Compete Introduces Attention Statistics
Compete attempts to go beyond visits and page views by introducing the concepts of "Attention" and "Velocity"
When Great Ads Aren't Enough
Nike fires ad agency and turns to the web to "forge closer and more meaningful connections to consumers through more customized, personal experiences"
Second Life as Oppressive as First for US Online Gamblers
Linden Lab investigates it's liability in hosting the numerous virtual casinos in Second Life.
Why Vote When You Can Bet?
Slate launches
political prediction market for the 2008 election.
The Coming Age of Magic: Ubiquitous Computing User Experiences
Mike Kuniavsky, the founder of Adaptive Path, discusses the "magic" of ubiquitous computing
Online Community Events
The Online Community Business Forum
The Online Community Business Forum will be held May 3 and 4, 2007 in Sonoma, California. The Business Forum is an invitation-based event solely focused online community business models and tactics: subscriptions, advertising, marketing issues, support communities, defining ROI, and other important topics. Current registered attendees include: Apple, Autodesk, IBM, Cisco, Microsoft, Work.com, TV Guide, PC & Macworld, and the Patricia Seybold Group.
Please Note: The conference is filling up fast. If you would like to request an invitation, please email Bill Johnston.
http://www.forumone.com/ocbf07
The Online Community Camp 2007
The 2007 Online Community Camp will be held June 6, 2007 at the Computer History Museum in Mountain View, CA. The Online Community Camp is a gathering of online community practitioners to discuss the development and growth of online communities. The Online Community Camp provides a venue for practitioners to share knowledge, discuss best practices, problem solve, and to establish a network of peers to connect with after the conference.The Camp format involves multiple attendee-driven sessions, which will be presented by attendees and organized at the start of the day.
Please Note: The Camp also provides excellent sponsorship opportunities for groups interested in raising their profile or recruiting among leading online community professionals. For information please email Bill Johnston
http://www.forumone.com/occ07
OC Expert Interview
Lee LeFever, Common Craft
This month our Online Community Expert interview focuses on Lee LeFever of Common Craft. Lee has designed, built and managed online community web sites since 1999, when he founded the online community program at Solucient, LLC (a healthcare data company). In 2003 he founded Common Craft, LLC, a consulting company that specializes in Social Design for the Web (www.commoncraft.com ) . Lee was the social designer for the March of Dimes Share Your Story Online Community in 2005 (www.shareyourstory.org) and has worked on community initiatives with Boeing, Microsoft and Geffen Records among others.
Q: You've been working in the online community space for a number of years. What major online community and collaboration trends have you seen at your company?
A: Two big things come to mind:
1) In terms of overall trends, community is a big focus in the business world - and it feels real this time. When I started working with customer communities in 1999 I spent a lot of time describing the concept and evangelizing. There was a lot of misunderstanding, doubt and nay saying. When the bubble burst it added fuel to the fire. In the last couple of years, the tools have improved, there are many exciting new models and success stories and your average Internet user has a renewed, more positive perception of community. While there is still misunderstanding, it's exciting to see renewed focus and attention in the community space. Already this year there were two well-attended conferences focusing on community (CommunityNext and Community 2.0).
2) In my experience, there is a much needed focus on the role of the community manager. Companies are starting to understand that community isn't a technology that you plug in and leave alone - it's a way of doing business that takes time and hard work. In the best success stories, there is almost always a person or small group that understands community processes, sets expectations, and balances the needs of the community and the organization. Community management is an important skill we need to develop more in the future.
Read the full interview here
Online Community Jobs
A current list of Online Community job opportunities. If you would like to include an open position in the next issue of the newsletter, please email with the title and link.
AOL
Program Manager - Black Voices
The Aspen Institute
Online Community Manager/Web Editor
Great Schools
Community Manager
LiveWorld
Business Analyst
Logitech
Community Manager
StartupNation
CTO - contact Paul Maranville for more information.
SocialText
VP of Engineering
Note: You can also post jobs directly to our job category on the Online Community Report blog by using the following steps:
1) Go to Del.icio.us
2) Register an account if you don't have one.
3) Submit a URL for an online community job, being sure to use the tags "onlinecommunity" and "job". (Be sure to also fill in the "notes" field with a brief description of the job.)
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