What's Inside:
Greetings Online Communatics,
Lots to cover this month, including highlights from the Mobile Communities Unconference and our Online Community Business Forum. An interesting trend we've noticed in the list month is the surge of usage (and consumption) of Twitter during our events. Want to know more? Read on!
Bill Johnston, Editor (follow @billjohnston on Twitter)
bjohnston@forumone.com
A Message From Our Sponsors:
Lithium Technologies
Enterprise social media for on-demand customer communities and community management services to engage, reward and support your customers.
http://www.lithium.com
SolutionSet
Strategic consulting with custom creative and technology solutions to achieve your organization's Community goals. SolutionSet works with you.
http://www.solutionset.com
Online Community Highlights
Online Community Business Forum
The Online Community Business Forum was held April 14th and 15th in Santa Fe. The location was beautiful, the sessions were full of energy, and we had a former world-leader on site (Gorbachev). 65 online community professionals, representing companies as diverse as Apple and Linden Lab (makers of Second Life) assembled to talk about the business of community, and topics ranged from expanding the definition of community beyond your hosted properties to the real value of virtual goods. Alan Webber, co-founding Editor of Fast Company, gave the opening remarks for the Forum. One big surprise? The heavy use of twitter by both Forum attendees and those following the Forum via the "Tweeters".
Online Community Business Forum: Initial Report Back - OC Report
Liveblogging and the back channel move to Twitter - OC Report
Alan Webber at Online Community Business Forum - HVY TEK
Online Community Strategies: Day 1 from the Online Community Business Forum - INfluence
The Full OCBF2008 Twitter Stream - Twemes
What's the Buzz in Mobile?
You can almost feel the buzz in the mobile market, like a vibrating text message notification you feel in your back pocket. Companies far and wide are clamoring to tap into the US market by building better mobile browsers, mobile hardware and offering cool social networking tools and features to the millions of US mobile phone users. There is an incredible opportunity for social networks and online communities to expand their services via mobile applications and there is a huge unrealized opportunity for domestic carriers to offer more community building and social networking experiences.
These were some of the topics that were discussed at the Mobile Communities Unconference in March. In the end, the biggest question on everyone’s mind was ‘how will the mobile community market be monetized?’ Will carriers inherit the expense, or will marketing and advertising be the main source of revenue for mobile communities and mobile social networks?
Your cellphone is about to get a lot smarter - WSBT
Study: Biggest Barrier To Mobile Ads Is Unfamiliarity - MediaPost
I Saw The Future Of Social Networking The Other Day - TechCrunch
Mobile Communities Unconference 2008 Wiki - Forum One Networks
More Highlights:
Online Community ROI & Reporting
Highlights from our recent OCRN report on Online Community ROI, Reporting Models and Executive's attitudes towards the data being reported.
AOL’s Falco Gets Something Right
The real opportunity for a startup in social media is making social networks relevant for advertisers — and making advertisers see social networks as an essential forum for their messages.
A Fishy Social Networking Campaign
Telus has had great success with it's My Faves social networking campaign.
Twitter: Friends for Sale
One popular subscriber has put his Twitter account up for sale on eBay, prompting a fiery debate over ethics and commerce online.
Content is Becoming a Commodity
This blog entry discusses how web content has become a commodity and suggests that blogger and content creators make the best of it.
Types of Social Media Content - A Conceptual Overview
This blog entry discusses three types of social media content: news content, sensational/entertainment content and resources/educational content.
Five Reasons Twitter is an Essential Social Media Tool
Twitter is chosen as a top small business social media tool.
Tweeting for Companies 101
Tara Hunt gives a solid primer on the best practice uses of Twitter by companies.
The New Robert Scobles: Seven Leading Corporate Social Media Evangelists Today
Examples of people doing public-facing social media work from inside companies today.
The virtual world is your oyster
Article from the UK version of IT Week that focuses on the value of "internal" enterprise usage of virtual worlds
Online Community Events
Online Community Unconference 2008
June 18, 2008 in Mountain View, CA
The Online Community Unconference is a gathering of online community practitioners - managers, developers, business people, tool providers, investors - to discuss experience and strategies in the development and growth of online communities.
Super-early bird tickets sold out in 24 hours! Current attendees include: Autodesk, BabyCenter, Cisco, Google, Care2, Ebay, LinkTV, NetAPP and others.
Early bird pricing of $145 is available through May 18th. Click here to register.
Other Events:
WES: Putting Online Audiences First, Again and Again
May 8, in Washington D.C.
Can you relate to the following? You've redesigned your site and yet you don't have a clear sense of how usable your visitors find it. As you embark on the next redesign, what can you do to guarantee that your site will provide a satisfying user experience? How do you measure, post launch, the improvements in site usability?
In this Web Executive Seminar hosted by Forum One, speakers will provide tips and case studies about how they've applied user-centric techniques to capture their audiences' perspective throughout the lifecycle of a redesign. Policy organizations, government agencies, think tanks, and other non-profits will benefit from hearing, first hand, how persona design, usability testing and similar techniques have provided powerful insights (not to mention time and cost savings) to other organizations as they've explored user-focused solutions for their sites.
OC Expert Interview (LIVE!): Patrick O'Keefe - Managing Online Forums
This live interview will take place LIVE on May 7th, 2008 @ 2:00pm EDT
Join Patrick O'Keefe, author of "Managing Online Forums", on May 7th for a comprehensive discussion on the challenges and rewards of running online forums.
In particular, Patrick will be answering questions about:
• Creating an organizational structure
• Designing and launching communities
• Deciding on user options like avatars and private messaging
• Promoting and attracting members
• Utilizing technology to their benefit
• Developing and enforcing guidelines
• Choosing and managing moderators
• Moderating community content
• Generating revenue
You can begin asking Patrick questions now on the Live Interview page:
http://interviews.liveinterviewsonline.com/content/interview/detail/1259/
Know an online community expert with an interesting story to tell? Or are you one yourself? Email me, and you may be the next expert interviewee!
Online Community Jobs
A current list of Online Community job opportunities. If you would like to include an open position in the next issue of the newsletter, please email with the title and link to the job description.
aahsa
Internet Content Manager
Adobe
Community Manager - Photoshop Express/Photoshop Elements
Sr Manager, Content and Community
Web Community Architect
Content and Web Strategy Manager
Cisco Systems
Community Manager
CODEPINK
Online Community Organizer
Collabnet
Online Community Manager
Forum One
Information Architect
Senior Programmer - Technical Lead
Web Developers
Games for Change
Community Manager
Gas Pedal
VP Meetings & Events
Web/Print Designer/Producer
Director, Membership Sales
Executive Assistant to the CEO
John D. and Catherine T. MacArthur Foundation
Electronic Communications Specialist
Kickapps
Developer Community Manager
Knight Foundation
Online Community Manager
Lexis Nexis Martindale-Hubbell
Community Manager
Lithium
Community Excellence Manager
Manager, Community Management Services
LiveWorld
Community Manager
Community Specialist
Mzinga/Prospero Technologies
Moderators Fluent in German, French, and Japanese
Ning
Community Advocate
Opera Software
Community Manager, Consumer Products
Satmetrix
Sr. Manager of Online Community and Marketing
The Mathworks
Web Application Developer
TripAdvisor
Community Support Manager, Forums/M2M
Director, Global Community Build & Outreach
Senior Forum Moderator
Trusera
Online Community Manager
Sr. Product Manager
Wikia
Community Development Associate
Yahoo!
Community Manager
Zecco.com
Online Community Manager
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