What's Inside:
Greetings Online Community Professionals,
Forum One wrapped our Online Community Business Forum last Friday, and we have lot's of great content from the event in this issue of the OC Report. Our next event is the Online Community Unconference is coming up June 6, and promises to be a fun and productive session. On to the Report!
Bill Johnston bjohnston@forumone.com
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Online Community Highlights
Online Community Management: Where Does The Community Team Belong?
As Online Community-building activities are increasing in most organizations, so are the frequency in questions about the team charged with supporting these efforts. The prevailing point of view is that the Marketing team probably makes the most sense, until such a time as organizations can justify having a Community / Customer Engagement team.
Online Community Business Forum: Coverage
The Online Community Business Forum was held May 3-4 in Sonoma. The feedback from the participants was that it was a valuable way to spend a day and a half in wine country. Highlights, including some session notes and handouts below:
OC Business Forum: Highlights from Sonoma - OC Report
Community ROI Presentation - OC Report
Trip Report: Online Community Business Forum - Sara Ford: Microsoft
"Hi Mac, I’m PC" - Sean O'Driscoll: Microsoft
Blogging and Civility Online
The Kathy Sierra
harassment incident created a heightened sense of awareness around online harassment and cyberstalking, and raised one very specific question: Are women targeted more often than men? The Washington Post wrote an interesting article about what seems to be a trend in harassing behavior online. Dismissed by some as "Fearmongering to sell more advertising", the reality is that the harassment issue is having a very real and very negative effect on a growing number of bloggers.
Sexual Threats Stifle Some Female Bloggers - Washington Post
Blog posts about the Washington Post article - Tailrank
More Highlights:
Online Community/Social Media SUPER List
Shara Karasic is putting together an exhaustive list of Online Community and Social Media / Network sites
The Day Digg Users Revolted
This NYT blog post on the user uprising surrounding Digg's original attempt to delete all references to a code to unlock copy-protected DVDs
Disney targets preteens with social-networking site
Disney Xtreme Digital, a MySpace-like site is aimed at kids 14 and younger
Forrester’s new Social Technographics report
A really bad title for a really interesting look at social computing behaviors and categorizations.
A Typology of Information and Communication Technology Users
A Pew Internet report that classifies technical proficiency, gadget usage and attitudes towards the Internet and Mobiles.
What I've been working on: The New Google Analytics
UX Guru Jeff Veen gives an update on the recently launched update of Google Analytics.
Blog Analytics...into the Void.
Chris Willhelmi of Clear Ink gives on overview of blog metrics sites.
ABCNews.com Relaunches with Citizen Journalism
Steve Rubel gives on overview of the new ABC.com
Online Community Events
The Online Community Unconference 2007
June 6, Mountain View, CA
The 2007 Online Community Unconference will be held June 6, 2007 at the Computer History Museum in Mountain View, CA. The Online Community Unconference is a gathering of online community practitioners to discuss the development and growth of online communities. The Unconference provides a venue for practitioners to share knowledge, discuss best practices, problem solve, and to establish a network of peers to connect with after the conference.The Unconference format involves multiple attendee-driven sessions, which will be presented by attendees and organized at the start of the day.
Please Note: The Unconference also provides excellent sponsorship opportunities for groups interested in raising their profile or recruiting among leading online community professionals. For information please email Bill Johnston
http://www.forumone.com/ocu07
Internet Technology Investment Planning
June 21, Washington D.C.
In this session, we'll provide nonprofit organizations a systematic approach to navigating the myriad of internet technology options. Issuing an RFP is no longer simple. Internet services are becoming more powerful and valuable -- managing web content, contacts and relationships, fundraising and e-commerce, collaboration, and more.
Online systems are increasingly interwoven with other IT systems for donor management, financial reporting, and operations management. This session will assist decision-makers who are seeking to evaluate which platforms and systems will be best for their needs. Participants will leave with a framework for the evaluation process. Attend this session before you write your next internet-related RFP!
This event targets issues facing public policy organizations, but is widely applicable to other sectors.
http://www.forumone.com/itip
OC Expert Interview
Scott Moore, the Charles and Helen Schwab Foundation
This month our Online Community Expert interview focuses on Scott Moore of the Charles and Helen Schwab Foundation. Scott has been establishing and fostering online communities since 1995. Starting at the avatar-based virtual world , WorldsAway (now VZones", he supervised the volunteer community support group, designed new spaces and oversaw the virtual economy. At Communities.com he supported live events and fostered community spaces for commercial media clients. He also consulted with a variety of community-oriented companies including blaxxun and There. Since 2001, he has helped parents of kids with learning and attention problems connect and offer each other mutual support and inspiration by joining social techniques and technical tools to foster a tolerant, insightful and advocating community of parents with diverse experience and needs.
Q: You've been working in the online community space for a number of years. What major online community and collaboration trends have you seen at your company?
A: At the foundation where I work, the main focus has been providing reliable research-based information to parents with social tools to foster a mutual support. The direction we have been trending is letting the community influence and inform our work in deeper ways: initially, this was through setting community policies, then recognizing the knowledge community members exhibit, then using select community members to write articles, or participate as guest experts. Along the way, we have also involved members earlier and earlier in the design process. This has been a benefit for everyone involved. Most recently, the community, when presented with a new feature at the conceptual phase, reminded me to "not make a big production of it". Following this advice, the final result was not only simpler to use, but required less effort for us to implement and was released much sooner than we hoped. I am looking forward to expanding the notion of who is in "the community" and letting their voices have a deeper influence.
Read the full interview with Scott here
Online Community Jobs
A current list of Online Community job opportunities. If you would like to include an open position in the next issue of the newsletter, please email with the title and link.
The Aspen Institute
Online Community Manager/Web Editor
Donors Choose
Senior Ecommerce Analyst
eBay
Associate Manager, Community Input
Great Schools
Community Manager
Web Project Manager
Juice Wireless
Online Community Manager
LiveWorld
Business Analyst
StartupNation
CTO - contact Paul Maranville for more information.
SocialText
VP of Engineering
Note: You can also post jobs directly to our job category on the Online Community Report blog by using the following steps:
1) Go to Del.icio.us
2) Register an account if you don't have one.
3) Submit a URL for an online community job, being sure to use the tags "onlinecommunity" and "job". (Be sure to also fill in the "notes" field with a brief description of the job.)
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