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Online Community Report - www.onlinecommunityreport.com
E-mail Newsletter  • May 2008

What's Inside:


Greetings Online Community Peeps,

We have lots of great content in the report this month, including coverage on data portability, the online community unconference, and mobile social networking. Don't miss the exclusive interview with mobile analyst Christine Perey.

On to the Report!

Bill Johnston, Editor
bjohnston@forumone.com
(follow @billjohnston on Twitter)

A Message From Our Sponsors:

Online Community Research Network

The Online Community Research Network is a network of online community pros researching best practices for building and managing communities.

http://www.onlinecommunityresearch.com

 

SolutionSet

Strategic consulting with custom creative and technology solutions to achieve your organization's Community goals. SolutionSet works with you.

http://www.solutionset.com

Online Community Highlights

A Walless Garden?
In the past week MySpace announced it's new  "Data Availability" program, then Google announced it's "Friend Connect" and Facebook got on-board with "Facebook Connect." They all sound great and use the latest buzzword "open." But are they all they seem? Not yet. There are limited application integrations and functionality at this time. However, it's clear that we are on the road to an open social web.

Coming Soon: A Web-Wide Social Network? - AdAge
Facebook Matches MySpace's Data Portability Program - MediaPost
Share MySpace, Facebook Data With Other Sites – The Death of the Walled Garden Imminent Soon? - WATblog.com
Prying Open the Social Graph - Gigaom

 

Viva La Unconference!
On June 18th, Forum One will be hosting the 3rd annual Online Community Unconference in Mountain View, CA. One of the best things about the Unconference format is that there it generates lots of great content which is captured via blogs and the Unconference wiki. Some of the best (and still relevant) content from Unconference 07 includes:

Online Community Unconference Wiki (session notes / handouts)
Still debating the future of communities after all these years - Carol McManus
Some notes from OCU 2007 - Joi Podgorny
Online Community Unconference 2007 - The Social Wave Blog
Thank you Forum One for organizing the Community Unconference… - Community Group Therapy
Capture from the Community UnConference - Jeremiah Owyang
OCU2007 Notes - Josh Ledgard
Online Community Planning: Getting the Party Started - Common Craft

 

Mobile Social Networks
Mobile social has been a hot topic on our minds for months now. In fact, it's hard to not read, hear or talk about all of the opportunities and advancements the mobile social market has to offer. With on and off deck players growing their traffic over the past few months and users joining more mobile networks, we are only at the beginning of a new era. Will mobile social networks bridge the gap of being at home on your PC making online connections to actively seeking physical connections using your mobile phone to locate people you'd like to talk to in person? Some say yes. Perhaps mobile providers will create more flat-rate all you can consume plans and get a piece of the ad revenue pie? The bottom line is that the mobile market is growing and as users get more comfortable with the applications, it will become mainstream.  

How to make mobile social networks work – FierceMobileContent
The future of social networking: mobile phones - TimesOnline
Nielsen: More Mobile Users Get Social – MediaPost
Everyone Is Talking About Mobile Social Networking - eMarketer
Analysis: MySpace and Facebook challenge mobile-only social networks - VentureBeat


More Highlights:

Google Gets Closer to a Mobile Future - NYT
The Internet search giant joined an industry consortium that plans to build a next-generation wireless data network.

The Golden Rules For Engaging Youth Online - Ypluse
Keeping your brand fresh and building connections to create a base of youth advocates.

MySpace To Share User Profiles With Other Sites - Information Week
My space joins the "data availability initiative." 

Ignore Gartner, social networks ARE ready for commerce
- ZDNet
Ian Hendry assets that social networks are ready for commerce, as long as your community wants commerce if you expect to succeed.

B2B in a Web 2.0 World, Part 1: Digital Media Relations
- E-Commerce Times
The emergence of Web 2.0 has changed the PR game.

Can Advertising Truly Be Social?
- Social Media Explorer
Jason Falls describes his opinion of the term Social Advertising and what it actually means.

Groups Complain To FTC About Mobile Marketing - MediaPost
Advocacy groups are pursuing an FTC complaint about behavioral targeting.

Changing channels in mobile TV
- RCR Wireless News
The business model of mobile TV is flawed and the user experience is lacking.

Online Community Events


Online Community Unconference 2008 (Early Bird Pricing Ends 5/18)
June 18, 2008 in Mountain View, CA
The Online Community Unconference is a gathering of online community practitioners - managers, developers, business people, tool providers, investors - to discuss experience and strategies in the development and growth of online communities.

Super-early bird tickets sold out in 24 hours! Current attendees include: Autodesk, BabyCenter, CafePress, Cisco, Consumer Reports, Flickr, Google, Care2, Ebay, Flickr, Intuit, LinkedIn, LinkTV, O'Reilly Media, NetAPP VMWare and many others.

Early bird pricing of $145 is available through May 18th. Click here to register.


Other Events:

WES: Policy Data Remixes and Mashups
September 9, in Washington D.C.
Organizations play critical role in the organization and analysis of critical and policy data, but their work products often do not get the attention it deserves. Today's effective organizations are leveraging the Internet to share their findings more clearly with wider audiences.

In this Web Executive Seminar hosted by Forum One, speakers from think tanks and other policy organizations will present inventive uses and presentations of online data including mashups, online graphing, embedding, and open sharing.

OC Expert Interview : Christine Perey - Mobile Communities

In this interview, Christine Perey shares the key trends that online community professionals should be monitoring and expands on some of the findings published in the new Informa Telecoms and Media report, Mobile Social Networking: Communities and Content on the Move.

Know an online community expert with an interesting story to tell? Or are you one yourself? Email me, and you may be the next expert interviewee!

 

Online Community Jobs

A current list of Online Community job opportunities. If you would like to include an open position in the next issue of the newsletter, please email with the title and link to the job description.

Adobe

Community Manager - Photoshop Express/Photoshop Elements

CafeMom
Community Manager

Cisco Systems
Community Manager

CODEPINK

Online Community Organizer

Collabnet

Online Community Manager

Forum One
Information Architect
Senior Programmer - Technical Lead
Web Developers

Games for Change
Community Manager

Gas Pedal
VP Meetings & Events
Web/Print Designer/Producer 
Director, Membership Sales
Executive Assistant to the CEO

John D. and Catherine T. MacArthur Foundation
Electronic Communications Specialist

Kickapps

Developer Community Manager

Knight Foundation
Online Community Manager

Lexis Nexis Martindale-Hubbell
Community Manager

Lithium
Community Excellence Manager
Manager, Community Management Services

LiveWorld
Community Manager  
Community Specialist

Mzinga/Prospero Technologies
Moderators Fluent in German, French, and Japanese

Ning
Community Advocate

Opera Software

Community Manager, Consumer Products

PEAK6 Investments, LP
Online Community Manager

Satmetrix

Sr. Manager of Online Community and Marketing



The Mathworks
Web Application Developer

Trusera
Online Community Manager
Sr. Product Manager

Wikia
Community Development Associate

Yahoo!
Community Manager

Zecco.com
Online Community Manager


 
Newsletter Sponsors


online community research network


solutionset


Online Community Events


Online Community Unconference
- June 18th in Mountain View
( Early Bird Pricing Ends 5/18 )

Online Community Summit - October 9-10 in Sonoma, CA

Marketing & Online Communities - November 5th in New York City



Featured Resources

This month's collection of noteworthy online community resources.

How to Start a Social Networking Website Part 2 - Business Models and Revenue Streams


What Adds Community Value?


123 Learning - Social Media vs. Social Networking

Internet Marketing Strategy: The Pillars of Social Media – 6 C’s

and, just for fun:
Widgetbox


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