What's
Inside:
Greetings Online Communizens,
This month's Online Community Report newsletter features details from our upcoming Online Community Unconference in Mountain View on June 9th (and a nice discount for OCR readers), highlights from our latest research report, Developing a Social Media Strategy, and an interview with Ron Cassalotti of Bloomberg on Social Media for Common Good.
On to the Report!
Heather Virga, Editor
hvirga@forumone.com
(follow @hvirga & @ocreport on Twitter)
A Message From Our Sponsors:
Answers.com
Answers.com marries the best of community-driven questions and answers with hundreds of respected and trusted editorial reference books.
http://www.answers.com
Online Community Highlights
Online Community Unconference
We're just about three weeks away from fifth annual Online Community Unconference in Mountain View, CA. The Online Community Unconference is one of the largest open space events for community and social media professionals to come together and collaborate on best practices, metrics, share case studies, and network with other professionals in the industry. The event will feature 50 + sessions on topics generated by the attendees. This means that attendees get to choose which sessions they'd like to attend, lead and participate in. The links below provide more information about the event. And because you're an OC Report reader, we're offering you a special $50 discount that's valid through May 29th. We hope you'll consider joining us!
Go here to register and use this discount code to save $50: ocrreader
Details about the Online Community Unconference - OC Report
Pictures from last year's Online Community Unconference - flickr
Online Community Unconference 2009 Wiki
Online Community Unconference Book of Proceedings
Developing a Social Media Strategy
The Online Community Research Network recently published their latest study, Developing a Social Media Strategy. The intention of the study was to get a broad look at the emerging field of social media marketing, and specifically, to explore what Social Media Development means to different organizations.
We received approximately 50 responses from practitioners at leading companies including, Microsoft, HSBC, IBM, Sprint, SolarWinds, Bloomberg L.P., Quest Software, AtWork!, GlobalGiving, Time Inc., REI, Cisco and Edutopia. This report yeilded some fantastic write-in responses.
Some of the highlights include:
The three most commonly used social media tools reported are:
- Facebook Pages
- Twitter
- Blogs
The four most commonly used processes for developing online community / social media strategy are:
- Developing Social Strategy Survey Reproduction and/or Distribution Prohibited
- Listening to Customers and Tailoring Services
- Utilizing Social Media Tools
- Measuring ROI
- Ensuring Social Media Goals Support Overall Goals
The three biggest challenges that respondents said they faced developing and evolving a comprehensive social media strategy are:
- Lack of Resources Allocated to Social Media
- Educating Staff About the Value of Social Media
- Measuring Social Media and ROI
The complete report is availalbe for purchase for $295. Go here to purchase the report.
More Highlights:
How to be a Social Media Medic - SearchEngineWatch.com
Steps to fix a social media strategy gone wrong.
Workplace rants on social media are headache for companies - CNN
Examples of employees using social media to bash coworkers and their companies.
The Benefits of Social Media in the B2B Workplace - Social Media B2B
This article lists some of the benefits of allowing people to use social media sites at work.
Social Media and Government: Five Good Ideas for Effectiveness - OC Report
Five of Fred’s good ideas for effective social media programs in government.
Sustainable Community Building [for Humans] - Amy Ward
Amy's 3×3 to Sustainable Community Building.
Regrets Only: Study Charts Social Media Remorse - AppScout
Retrevo has just completed a study on social media remorse and found that 32 percent of people surveyed says they've posted something online that they've regretted.
Brands and the Dark Side of Social Media - Harvard Business Review
An examination of how social media can have negative effects on brands.
Online Community Events
Online Community Unconference
June 9, 2010
Mountain View, CA
The Online Community Unconference is a gathering of online community practitioners - managers, developers, business people, tool providers, investors - to discuss experience and strategies in the development and growth of online communities. Those involved in online community development (and social software in general) share many common challenges: community management, tools, marketing, business models, legal issues. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners.
Go here to register.
Use this discount code to save $50 through May 29th: ocrreader
OC Expert Interviews: Ron Casalotti, Bloomberg
This month’s Online Community Expert interview is with Ron Casalotti, Social Media Lead at Bloomberg. For the past dozen years Ron has held senior social media positions at AOL, Business Week, and now at Bloomberg. We asked Ron to share some of his accumulated wisdom in the form of five good ideas for using social media for the common good.
The Business of Customers
For many years, companies have planned their existence based upon a fundamental falsehood – that they controlled their brands. And this charade was easy to perpetuate as hired pollsters, paid for by these companies, would create reports based upon the limited metrics available to them reinforcing their preconceived perception of what their customers were saying. Enter social media. Companies are now finding out that they do not control their brands – the customer does. Proposed: Social Media Departments become a separate and distinct segment of the corporate org chart, reporting to the CEO, and that Chief Community Officer (or a Social Media worded equivalent) be a permanent C-Suite position, tasked with independently (outside of influence from marketing; operations or product) engaging the company’s customer base and participating in a two-way conversation for the betterment of all.
Go here to read the complete interview.
Online
Community Jobs
Below is a current list of Online Community job opportunities. If
you would like
to include an open position in the next issue of the newsletter, please
email
me with the title and link to the job description.
Amazon.com
Sr. Community Moderation Manager
Bahwan CyberTek Inc
Software Configuration Manager - Collabnet
Concur
Online Marketing Manager, Social Media
Forum One
Information Architect
Interface Engineer
Managing Director of User Experience and Design
Microsoft
Operations Program Manager
Mr. Youth
Community Strategist
NCVO - National Council for Voluntary Organisations
Web Development Officer (maternity cover)
PennySaverUSA.com
Online Marketing Manager
Online Content and Community Specialist
The Rockefeller Foundation
Web Content and Online Community Manager
The University of Pennsylvania-Leonard Davis Institute for Health
Health Policy Web Editor
Remove me from this list
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