What's Inside:
Greetings Online Communiteers,
This issue of the Online Community Report newsletter is really exceptional. We have an exclusive interview with Guy Kawasaki, tons of content from the Online Community Unconference, and the usual "best of" resources from the last 30 days. On to the Report!
Bill Johnston bjohnston@forumone.com
A Message From Our Sponsors:
SolutionSet
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Lithium Technologies
Lithium Technologies provides market-leading solutions for building communities on-demand. Lithium's solutions are backed by management expertise that decreases costs while improving the overall experience.
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Online Community Highlights
An Interview with Guy Kawasaki
I conducted an email-based interview with Guy Kawasaki shortly after the Unconference. The interview primarily focuses on Guy's recent trials and tribulations from launching Truemors, a web 2.0 rumor mill. Guy also fills us in on his current priorities and life in the valley.
Online Community Unconference: Coverage
The Online Community Unconference was held June 6 in Mountain View, CA. It was a day of hard work, big ideas and delicious snacks (twinkies, yummm). In an effort to make the ideas and content generated during the unconference as accessible as possible, we have opened up the conference wiki. The foreclosing links are but a few of the hundreds online now. The tag for the Unconference is OCU2007
Online Community Unconference Wiki (session notes / handouts)
Online Community Unconference Photos - flickr
OCU 2007 Show - BlogTV
Still debating the future of communities after all these years - Carol McManus
Some notes from OCU 2007 - Joi Podgorny
Online Community Unconference 2007 - The Social Wave Blog
Thank you Forum One for organizing the Community Unconference… - Community Group Therapy
Capture from the Community UnConference - Jeremiah Owyang
OCU2007 Notes - Josh Ledgard
Online Community Planning: Getting the Party Started - Common Craft
Marketers and Online Communities
The intersection of marketing and online community is getting *very* interesting. Online advertising has been disruptive to traditional advertising (obviously) to date, and when you throw in a social component, you have the makings of a revolution. In general, cutting edge firms seem to be experimenting with social media and short-duration communities (event based, for instance), but that longer term, relationship oriented activities are not fitting in to the "quarterly campaign" mentality. It's interesting to watch the impact of the consumer revolution on marketing agencies!
The Future of Advertising: Happening Now - OC Report
The Complete Guide to Short Term Blogging - Influential Marketing Blog
Advocate or Badvocate: 45% of Consumers Take Action - WOM Research Blog
How Ads Really Work: Superfans and Noobs - Fortuitous
More Highlights:
Engaging Influencers Through Recognition Programs
These OCU session notes provide valuable insight into engaging the most influential members of your community
Stop Yelling and Start Weaving
Deb Schultz advocates the use of "weaving" as a metaphor for engaging in your online, hyper-connected life.
Amnesty International Launches Eyes on Darfur
Amnesty International is asking its supporters to monitor 12 villages in Darfur via satellite that they have deemed "vulnerable" on its new site.
Where to Meet the Next Steve Jobs
An article profiling the Unconference movement, and the value of Open space conferences vs. traditional conferences, like TED.
Can Blogs Become a Big Source of Jobs?
Can one make a full time career out of blogging? The NYT says "not yet".
Do Virtual Worlds Need Standards? (duh?!?)
PC World article on Virtual Worlds, like Second Life, and the concept (and lack of application) of standards.
Online Community Events
Hard Choices, Real Lessons: Internet Technology Planning for Decision Makers
June 21, Washington D.C.
At this morning event for executives and web managers, we'll hear compelling success stories from experienced nonprofit and government technology professionals. They will present the successful strategies and approaches they've used to guide internet technology planning within their organizations and offer tips to aid your own decision-making.
http://www.forumone.com/itip
CommunityNext Viral
July 14th , Sunnyvale, CA
Join the CommunityNext team for their conference on viral marketing! Learn how to grow your site/ business to a million users and more…
The morning will feature panel-style discussion from speakers with a variety of backgrounds and experiences. In the afternoon, we’ll run a detailed ‘how to plan a viral campaign’ panel followed by group help sessions where you can get to know each other and brainstorm ideas.
http://communitynext.com/
Online Community Summit
October 4-5, Sonoma, CA
The Online Community Summit is an industry-leading, invitation-only event bringing together leaders in online collaboration.
Held each October in Sonoma, California, the Summit draws senior participants from industry (Amazon, AOL, Apple, Cisco, Microsoft, others); leading online community groups (ezboard, MEETUP, Motley Fool); non-commercial organizations (World Bank, PBS, American Academy of Pediatrics); media (BBC, Univision); philanthropy (Packard Foundation, Skoll Foundation, Omidyar Network) and many others.
The goal of the Summit is to allow practitioners from many disciplines -- who would not ordinarily meet -- the opportunity to share current and best experiences regarding online collaboration.
For more information, contact Jim Cashel.
OC Expert Interview
Bill Binenstock, CBS Interactive
This month's Online Community Expert interview is with Bill Binenstock of CBS Interactive. In the interview Bill discussed the CBS SportsLine online community. It is rare that the Online Community Report gets access to a very senior person at a leading media company. Further, Bill was very candid in his responses, particularly his observations and experiences with CBS Interactive.
Bill Binenstock is the Senior Vice President of Core Services Integration for CBS Interactive. CBS Interactive is the digital division of CBS Corporation, managing the CBS.com, CBS SportsLine.com, CBSNews.com and theShowBuzz.com websites and building new extensions of CBS into alternative online and mobile devices.
Q: To start, could you please provide an overview of the CBS SportsLine community?
A: To some degree, sports is an area in which communities come pre-formed. Most fans have connections to players, teams, sports, schools, cities, conferences or even leagues.
Where fans decide to experience their sports entertainment is the question. For a fan, it can be a bar, a living room, a park, a gymnasium, a stadium or a buddy's back yard.
What we set out to do with the CBS SportsLine message boards is provide fans one more avenue for sports interaction -- one that is highly attractive to them because it reaches a much larger potential audience.
This is both the challenge and the opportunity in a nutshell: how does a big media company provide fans a venue that's entertaining, safe, useful and vibrant?
In CBS' case, we had a leg up because of our experience in Fantasy sports. Fantasy sports sites are among the first social networks built on the web. In Fantasy, members form groups, set rules, design avatars, build histories and invite friends. Site producers labor to build software that facilitates all these interactions.
Read the full interview with Bill Binenstock here
Online Community Jobs
A current list of Online Community job opportunities. If you would like to include an open position in the next issue of the newsletter, please email with the title and link.
AARP
Director, Member Value Information
Autodesk
Senior Manager, Community Programs
Carsdirect.com
Online Community Manager
Community & Content Editor
Cinch Health
Online Community Manage
eBay
Associate Manager, Community Input
Leverage Software
Senior Software Engineer (ASP.NET, C#, AJAX)
Community Manager
Yahoo
Community Manager - Yahoo!
Software Engineer - Yahoo! Local
Lead Front-end Engineer – Yahoo! Local
Senior Software Engineer – Yahoo! Local
Note: You can also post jobs directly to our job category on the Online Community Report blog by using the following steps:
1) Go to Del.icio.us
2) Register an account if you don't have one.
3) Submit a URL for an online community job, being sure to use the tags "onlinecommunity" and "job". (Be sure to also fill in the "notes" field with a brief description of the job.)
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