What's Inside:
Greetings Online Community Peeps,
This
month's report is chock full of online community goodness, including
coverage of the Online Community Unconference, social networks and highlights from
around the online community industry.
On to the Report!
Bill Johnston, Editor
bjohnston@forumone.com
(follow @billjohnston on Twitter)
A Message From Our Sponsors:
Lithium Technologies
Enterprise
social media for on-demand customer communities and community
management services to engage, reward and support your customers.
http://www.lithium.com
SolutionSet
Strategic
consulting with custom creative and technology solutions to achieve
your organization's Community goals. SolutionSet works with you.
http://www.solutionset.com
Online Community Highlights
What an Unconference!
Forum
One Networks hosted the west coast Online Community Unconference on
June 18th in Mountain View. We had 250 participants from a diverse
range of organizations, including Google, Yahoo!, Microsoft, Linden
Lab, SeeqPod, Flickr, LinkedIn, Cisco, Sun and Current TV. Over 50
sessions we held by participants throughout the day, covering topics
ranging from community management, engagement, growth, marketing and
technology platforms. One of the big changes from Unconferences past is
that most content was captured via twitter.
Online Community Unconference 2008: It's a Wrap - OC Report
Twitter stream on Twemes
Twitter stream on Summize
Unconference photos on Flickr
Unconferences and Blog Maintenance - Grimwell's Blog
Thoughts from the Online Community Unconference - Scott Dodd's Blog
The Real Value of Social Networks
Round
two of the Facebook-MySpace competition is over and Facebook appears to
have won this round. Comscore’s May report indicates that Facebook
finally surpassed MySpace in unique visitors. While measuring unique
visitors is an important metric, the value of social networks most
certainly needs to be based on more than just unique visitors. In fact,
it might be more effective to value users by how much Internet
advertising is spent per user and where they are located
geographically. TechCrunch applies a very interesting formula to
calculate the “real value” of these social networks that is certainly a
good start.
ComScore: Facebook is beating MySpace worldwide - CNET
The Future of Social Networking - Downtown Cartel
Are The Social Networking Greats Nearing Their Limits? - Mashable
Modeling The Real Market Value Of Social Networks - TechCrunch
What Are Social Networks Really Worth? TechCrunch Gets It Mostly Right - Silicon Valley Insider
More Highlights:
Social
Network Demographics: Is there a middle ground between email is for old
folks, social networking sites are for young people? - Beth's Blog
A look at how baby boomers uses (or don't use) social networks.
SocialMedia to unveil 'friendship ranks' - CNET
Advertisers are launching new social banners to engage users in their advertising with personal messages about their friends.
What's To Love About LinkedIn? - Forbes
A look at good and bad features on LinkedIn.
Young people and social networking services - not another moral panic - ZDNet
A
new UK-focussed report aims to support teachers and lecturers who wish
to explore the use of social networking services by young people.
Social media and B-to-B: made for each other – Shel Holtz
This blog entry explores how social media actually makes more sense in B-to-B companies than business-to-consumer firms.
Social Web Example: The Nike Plus Community – Shaun Connolly
Nike
clearly has a great strategy for engaging its passionate community with
useful information and tools that enable them to feel part of the
larger community.
Social Media: LinkedIn Proves the Power of Three-Way Action - SearchViews
What’s
really interesting about LinkedIn is their combination of three
different approaches to building a successful network: The freaky-deaky
Free-conomics approach, the pay for access approach, and the ad revenue
approach.
Online Community Events
Online Community Summitt
October 9-10, Sonoma, CA
The
Online Community Summit is an industry-leading, invitation-based event
bringing together leaders in online collaboration. Held on
October 9-10 in Sonoma, California, the Summit draws senior
participants
from industry (Amazon, AOL, Apple, Cisco, Microsoft, others); leading
online community groups (ezboard, MEETUP, Motley Fool); non-commercial
organizations (World Bank, PBS, American Academy of Pediatrics); media
(BBC, Univision); philanthropy (Packard Foundation, Skoll Foundation,
Omidyar Network) and many others.
The goal of the Summit is to
allow practitioners from many disciplines -- who would not ordinarily
meet -- the opportunity to share current and best experiences regarding
online collaboration.
Markeing & Online Communities Conference
November 5, New York, NY
The
Marketing & Online Communities Conference is an invitation-based
event held at the exclusive Tribeca Grand in New York City on November
5th, 2008. The conference will bring together thought leaders from the
marketing and online community sectors to discuss marketing challenges
– and unprecedented opportunities – in online communities.
Online
communities offer many unexplored relationship-building opportunities
for marketers. They also present several significant hurdles: marketers
are often uncomfortable with new and unproven community marketing
models, brand managers are tasked with quarterly progress, while also
trying to build long-term relationships, and online communities are
concerned about marketing efforts detracting from the community’s
experience and culture.
If you are an agency seeking to better
understand the possibilities of online communities, a brand manager
looking to engage in community-building activities, or a community
expert seeking to expand marketing relationships, this conference will
be of value.
Other Events:
WES: Policy Data Remixes and Mashups
September 9, in Washington D.C.
Organizations
play critical role in the organization and analysis of critical and
policy data, but their work products often do not get the attention it
deserves. Today's effective organizations are leveraging the Internet
to share their findings more clearly with wider audiences.
In
this Web Executive Seminar hosted by Forum One, speakers from think
tanks and other policy organizations will present inventive uses and
presentations of online data including mashups, online graphing,
embedding, and open sharing.
OC Expert Interview : Vanessa DiMauro - Online Communities
In
this interview, Vanessa discusses the current state of online community
with her enterprise clients and how they will develop and evolve in the
next few years. Vanessa also describes the techniques she uses to
convince executives of the value of online communities as well as
trends for online communities in the next 18-24 months.
Click here to read the entire interview.
Know an online community expert with an interesting story to tell? Or are you one yourself? Email me, and you may be the next expert interviewee!
Online Community Jobs
A current list of Online Community job opportunities. If you would like
to include an open position in the next issue of the newsletter, please
email with the title and link to the job description.
CafeMom
Community Manager
Citysearch
Customer Support and Community Manager
CODEPINK
Online Community Organizer
Collabnet
Online Community Manager
Forum One
Global Health Internet Analyst
Global Health Internet Strategist
Internet Analyst - Seattle
Internet Strategist/Project Director -Seattle
Games for Change
Community Manager
Gas Pedal
VP Meetings & Events
Web/Print Designer/Producer
Director, Membership Sales
Executive Assistant to the CEO
Kwanzoo
Online Community Manager
Kickapps
Community Manager
Lithium
Community Excellence Manager
Manager, Community Management Services
LiveWorld
Community Manager
Community Specialist
Mzinga/Prospero Technologies
Moderators Fluent in German, French, and Japanese
Community Manager
Community Consultant
Ning
Community Advocate
Opera Software
Community Manager, Consumer Products
PEAK6 Investments, LP
Online Community Manager
Satmetrix
Sr. Manager of Online Community and Marketing
The Mathworks
Web Application Developer
Trusera
Online Community Manager
Sr. Product Manager
Wikia
Community Development Associate
Yahoo!
Community Manager
Zecco.com
Online Community Manager
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