What's Inside:
Greetings Online Communiteers,
News about online communities and social media for the last 45 days has been dominated by Facebook, and especially their "Facebook as platform" announcement, and the slew of applications that followed. The intersection of community, social media and marketing is also a hot topic. How does one sort the meaningful content from the hype? Read on!
Bill Johnston, OC Report Editor
bjohnston@forumone.com
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Online Community Highlights
The State of Social Networking
In the last 2 months, the buzz about Social Networks like FaceBook, LinkedIn and MySpace has reached fever pitch. Some point to the the possible IPO or purchase of Facebook as the source of the hype. The reality is that social network membership and activity is at an all time high. As new members mature, interesting conversations are happening about most social networking site's purpose and direction.
Video: Social Networking in Plain English - Common Craft
Facebook vs. AOL, redux - kottke.org
Farcebook - Deal Architect
"Good kid" flight from My Space to Facebook? - OC Report
Google, Yahoo creating new social networks--reports - Cnet
Social networks geared for offline success? - Cnet
Marketers and Online Communities
There is no question that online communities and social media are impacting traditional marketing and advertising in a big way. Consumers now expect transparency from organizations, and real-time access to the people "behind the corporate curtain". Marketers are struggling to keep up, and are increasingly finding traditional tools, techniques and measurements of success ineffective and out of date.
Social Media is Transforming Marketing and Public Relations - PR 2.0
Your Content is About to Be Worth $4.3B - Micropersuasion
JupiterResearch finds community has little impact on sales - OC Report
"How Consumers Use Social Networking Sites" report overview - Charlene Li
Visa: Does Social Networking Drive E-Commerce? - IndustryWatch
Facebook's fake revenues - Valleywag
Marketers Twittering, But Not About Second Life - NY Times
The Blogging Revolution
The July 4th holiday celebrated a different kind of revolution: a call to arms against the blogosphere's A-List. It all started with Kent Newsome’s pretty hilarious spoof on the Declaration of Independence, the Declaration of Blogging Independence, where he takes aim squarely at the Technorati Top 100.
Declaration of Blogging Independence - Kent Newsome
The Blogging Revolution has begun! (?) - Joe Duck
the time of the a-list is dead. thank christ. not a moment too soon. - gapingvoid
More Highlights:
Virtual marketers have second thoughts about Second Life
Several flagship brands, including American Apparel and Starwood hotels, are closing their virtual storefronts in second life.
Vetting Net Promoter
The Brand Autopsy blog explores Tim Kenningham's (IPSOS Loyalty) new article that is critical of NET PROMOTER measurement.
China's Online Population Explosion
Pew released a new study this week that reveals China is outpacing the US in growth of total number of new users, and will overtake the US in total number of users in a few years.
How to Define Web 3.0
Thought provoking post about how the next era of the web might play out. Likens "Web 2.0 - 3.0" qualifiers to periods (Modern / Post Modern) than versioning.
The Immediate Media Age: Of Broadband & Blogs
Om Malik explores the impact of broadband adoption on information distribution and consumption, and consumers increasing expectations.
Metrics: Page Views Out, Time On Site In
Nielsen/NetRatings is dropping page views as a key performance indicator, opting instead for time on site.
The Online Political Influence
WebProNews reviews a recent surveys that found 72% of voters said that the mainstream media i still their main source for political information.
Online Community Events
Online Community Summit
October 4-5, Sonoma, CA
The Online Community Summit is an industry-leading, invitation-only event bringing together leaders in online collaboration.
Held each October in Sonoma, California, the Summit draws senior participants from industry (Amazon, AOL, Apple, Cisco, Microsoft, others); leading online community groups (ezboard, MEETUP, Motley Fool); non-commercial organizations (World Bank, PBS, American Academy of Pediatrics); media (BBC, Univision); philanthropy (Packard Foundation, Skoll Foundation, Omidyar Network) and many others.
The goal of the Summit is to allow practitioners from many disciplines -- who would not ordinarily meet -- the opportunity to share current and best experiences regarding online collaboration.
For more information, contact Jim Cashel.
Marketing & Online Communities
November 8, NYC 
The Marketing & Online Communities Conference is an invitation-based event to be held at the Tribeca Grand in New York City on November 8. The conference will bring together thought leaders from the marketing and and online community sectors to discuss marketing challenges – and unprecedented opportunities – in online communities.
Please Note: We are actively seeking online community hosts or marketing organizations with exceptional case studies and best practices to share.
For more information, contact Bill Johnston .
OC Expert Interview Archives
This month, we take a look back at this year's Online Community Expert interviews to date, as well as highlight several gems from the OC Report archive.
Bill Binenstock, CBS Interactive - August 2007
Scott Moore, Schwab Foundation - May 2007
Lee LeFever, Common Craft - April 2007
Steve Nelson, Clear Ink - March 2007
Shawn Morton, CNET - February 2007
Selected interviews from the archive:
Ross Mayfield, SocialText - January 2004
Dan Gillmor, San Jose Mercury News - July 2004
Gail Ann Williams, Salon.com - September 2001
Online Community Jobs
A current list of Online Community job opportunities. If you would like to include an open position in the next issue of the newsletter, please email with the title and link.
AARP
Director, Member Value Information
Autodesk
Senior Manager, Community Programs
Carsdirect.com
Online Community Manager
Community & Content Editor
Cinch Health
Online Community Manage
eBay
Associate Manager, Community Input
PlanetOut.com
Entry level community positions
Student PIRGs
Online Community Organizer
Yahoo
Community Manager - Yahoo!
Software Engineer - Yahoo! Local
Lead Front-end Engineer – Yahoo! Local
Senior Software Engineer – Yahoo! Local
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