What's
Inside:
Greetings Online Community Peeps,
Summer is traditionally a slow time for many, but not
for us it seems! There are several key items this month, including
highlights from the Unconference 08 (it's official, Online Community is
an industry), the first online community compensation survey, and all
kinds of other community-related goodness.
On to the Report!
Bill Johnston, Editor
bjohnston@forumone.com
(follow @billjohnston on Twitter)
A Message From Our Sponsors:
Mzinga
Moderation
is essential to online community success. Join Mzinga for a webinar to
learn more about our moderation solutions and best practices.
http://www.mzinga.com
LiveWorld
LiveWorld
is the leading interactive marketing agency specializing in online
customer communities and social networking for Fortune 1000
companies.
http://www.liveworld.com
Online Community Highlights
Online Community Unconference
Wrap-Up
The
Online Community Unconference was held on June 18th in Mountain View,
CA. With 250 attendees the sold-out event was jam packed with over 50
sessions throughout the day. The wiki is now open to all for reading /
commenting. Below are links to some of the varried sources now
available with the tag ocu2008.
Online
Community Unconference 2008 Wiki
Online
community unconference a hit - Robyn Tippins,
Yahoo!
LiveBlog:
What’s Wrong with the White Label Social Networking Industry? -
Jeremiah Owyang
Exciting
unconference for online community pros - Gail Williams
Worst
Case Scenarios in Online Community - David Herron
#ocu2008 is huge!
Online community is now an industry - Randy Farmer
Leadership
and blogging - The Tendo Blog
Online Community Compensation Study - Your
Input needed
The
Online Community Research Network
has created the first Online Community job satification and
compentation survey. We've already collected over 200
responses
so far. We'd like to hear from more of you out there so that the survey
reflects the industry at large. This survey will serve to set salary
benchmarks for the Online Community industry. If you are
charged with community management, strategy or design at
your organization, I would encourage you to respond to the survey. We
are seeking input from all types of organizations, and all levels of
seniority.
Take
the Online Community Compensation Survey
Online Community Research Updates
The
Online Community Reserach Network
(OCRN) is an exclusive network of online community and social media
professionals brought together to study and discuss the principal
challenges of building and managing online communities. The members of
the OCRN determine the research agenda and use the research to obtain
deeper insight into best practices around community metrics,
quantifying ROI, and increasing member engagement and community growth.
The OCRN publishes six research studies a year. The OCRN just released
the following reports to the public for a limited time. Click
the
links below to download the report.
Online
Community: Identity, Reputation and Ranking
Online
Community Revenue and ROI Technique
More Highlights:
Firefox
3 and community — How Mozilla used social networking to set a world
record - ZDNet
Mozilla
uses WOM engagement to set a new Guinness World Record for the largest
number of software downloads (8,002,530!) in 24 hours for its Firefox 3
browser.
Silicon
Valley's biggest social
networker – LA Times
Reid
Hoffman's vision of the Web as a means to connect people, not just
computers, has shaped his role in some of its most successful ventures.
Social
Networks at Work: If You Can't Beat 'Em, Join 'Em -
TechNewsWorld
If approached correctly, social networks can offer businesses great
opportunities for employee training and learning.
Monetizing the Social Networks - ClickZ
Should social networks let their users monetize their own personal
networks?
Sears looks to social network for back-to-school campaign -
DMNews
Sears'
back-to-school campaign this year has a bigger social networking push
than in previous years, including YouTube, Facebook and MySpace tie-ins.
When
Contextual Advertising Goes Horribly Wrong - Mashable
An example of a contextual ad blunder.
WordPress
as a Social Network? - blah, blah! technology
Wayne Smallman ask the question "what if WordPress became a Social
Network?"
iPhone
apps: Bad for Facebook, OpenSocial? - CNET News
The
iPhone opens up opportunity for app developers to shift from the focus
from their Facebook or OpenSocial applications to Apple's shiny device.
Poll:
Social Network Ads 'All Equally Horrible' - MediaPost
A Mashable poll on what social networks' ads people liked most.
Online Community Events
Online
Community Summitt
October 9-10, Sonoma, CA
The
Online Community Summit is an industry-leading, invitation-based event
bringing together leaders in online collaboration. Held on
October 9-10 in Sonoma, California, the Summit draws senior
participants
from industry (Amazon, AOL, Apple, Cisco, Microsoft, others); leading
online community groups (ezboard, MEETUP, Motley Fool); non-commercial
organizations (World Bank, PBS, American Academy of Pediatrics); media
(BBC, Univision); philanthropy (Packard Foundation, Skoll Foundation,
Omidyar Network) and many others.
The goal of the Summit is to
allow practitioners from many disciplines -- who would not ordinarily
meet -- the opportunity to share current and best experiences regarding
online collaboration.
Markeing
& Online Communities Conference
November 5, New York, NY
The
Marketing & Online Communities Conference is an
invitation-based
event held at the exclusive Tribeca Grand in New York City on November
5th, 2008. The conference will bring together thought leaders from the
marketing and online community sectors to discuss marketing challenges
– and unprecedented opportunities – in online communities.
Online
communities offer many unexplored relationship-building opportunities
for marketers. They also present several significant hurdles: marketers
are often uncomfortable with new and unproven community marketing
models, brand managers are tasked with quarterly progress, while also
trying to build long-term relationships, and online communities are
concerned about marketing efforts detracting from the community’s
experience and culture.
If you are an agency seeking to better
understand the possibilities of online communities, a brand manager
looking to engage in community-building activities, or a community
expert seeking to expand marketing relationships, this conference will
be of value.
Other Events:
WES:
Policy Data Remixes and Mashups
September 9, in Washington D.C.
Organizations
play critical role in the organization and analysis of critical and
policy data, but their work products often do not get the attention it
deserves. Today's effective organizations are leveraging the Internet
to share their findings more clearly with wider audiences.
In
this Web Executive Seminar hosted by Forum One, speakers from think
tanks and other policy organizations will present inventive uses and
presentations of online data including mashups, online graphing,
embedding, and open sharing.
OC Expert Interview : Mario Anima,
Current
This
month's Expert Interview is with Mario Anima, Director of Online
Community at Current. Mario was kind enough to spend time answering a
few questions about Current, the unique community that he helps manage,
and the intersection of traditional, new and social media.
Click
here to read the entire interview.
Know an online community expert with an
interesting story to tell? Or are you one yourself? Email me, and
you may be the next expert interviewee!
Online
Community Jobs
A current list of Online Community job opportunities. If
you would like
to include an open position in the next issue of the newsletter, please
email
with the title and link to the job description.
Autodesk
Community Marketing Manager,
Content Solutions
CafeMom
Community
Manager
Citysearch
Customer
Support and Community Manager
CODEPINK
Online
Community Organizer
Forum One
Global
Health Internet Analyst
Global
Health Internet Strategist
Internet
Analyst - Seattle
Internet
Strategist/Project Director -Seattle
Gas Pedal
VP
Meetings & Events
Web/Print
Designer/Producer
Director,
Membership Sales
Executive
Assistant to the CEO
Google
Community
Manager - Hamburg
Editorial/Community
Manager - Sao Paulo
Editorial/Community
Manager - Tokyo, Japan
Open
Source Programs Coordinator - Mountain View
Kwanzoo
Online
Community Manager
Kickapps
Community
Manager
Lithium
Community
Excellence Manager
Manager,
Community Management Services
Online
Moderator (Part-Time)
LiveWorld
Community
Account Director
Community
Manager
Community
Specialist
Mzinga/Prospero Technologies
International
Forum Moderator
Community
Manager
Community
Consultant
Ning
Associate
Community Advocate
Opera Software
Community
Outreach
Manager, Consumer Products
PEAK6 Investments, LP
Online
Community Manager
Satmetrix
Community
Consultant
Wikia
Community
Development Associate
Yahoo!
Community
Manager, Yahoo! ANSWERS
Community
Manager
Multimedia/Community
News Producer
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