What's
Inside:
Greetings Online Communiacs,
This month's Online Community Report newsletter includes highlights from the Online Community Unconference in Mountain View on June 9th, updates on our current research report, Social Media Strategy and Monitoring, and an interview with Rob Hoehn of IdeaScale on idea management platforms.
On to the Report!
Heather Virga, Editor
hvirga@forumone.com
(follow @hvirga & @ocreport on Twitter)
Online Community Highlights
Online Community Unconference West 2010
The Online Community Unconference took place last month on June 9th in Mountain View, CA. Over 170 people attended the event and the agenda included 58 breakout sessions throughout the day. Notes for most sessions are captured on the Unconference wiki. The wiki is now open for public reading (editing and commenting are reserved for Unconference attendees).
A few highlights from the session notes include:
How to Engage the Female Demographic
Kim McCallister convened a session on idea sharing for how to engage the 25 - 50 year old female demographic and encourage them to contribute content.
Unique Challenges of B2B Focused Communities
Brynna Donn and Joe Anderson led a session that explored the challenges that business to business communities face. The discussion included exploring how companies like Brocade, Cisco, and Autodesk manage their communities, content development, monetization, ROI, metrics and platform issues.
How do identity & personal brand help or hinder community engagement?
Julie Meridian convened a session that explored how identity and personal brand affect how a person will engage in a community and how to encourage positive behaviors.
Online Community Unconference Wiki (see all available session notes here)
Online Trends from the 2010 Online Community Unconference West - Forum One
Social Media Strategy & Monitoring Research Study
As part of our ongoing research around online community and social media strategy, metrics and ROI, we’ve launched our latest study on Social Media Strategy and Monitoring. The intention of the study is to explore how organizations are managing their social media strategies and what tools they are using to monitor their social media presence. If you are involved in the development of your organizations’ Social Media and Community strategy and monitoring, I would encourage you to participate in a short survey here:
http://www.surveymonkey.com/s/socmedmon
The topics we are exploring in this project include:
- Key policies for staff participation in social media;
- Highest priority social media sites;
- Organizational business goals for participating in the social media ecosystem;
- Metrics and tools used to measure success on social media sites;
- The biggest challenges that executives and teams are facing
If you choose to participate in the survey, please complete the survey by Monday, 7/26. All participants will get a copy of the results.
The tag for this research project is: #socmedmon
More Highlights:
Forrester: If You Think Social Media Marketing is Worthless, You're Doing it Wrong - ReadWriteWeb
Beyond clicks and coupon redemptions there lies a case for social media marketing that shows its value is well beyond what we see on the surface.
Old Spice Guy creates brave new social media world of networking - Examiner.com
Some are suggesting that this campaign is blurring the lines between social media and social networking in a dramatic way.
Where Social Media Meets Strategy - Forbes
Facebook and Twitter can become useful tools inside companies, not just between companies and customers.
How Social Are Your Customers? - SEW
How social are your customers, really? In our industry it seems this question is asked and answered a lot, but clients still have a hard time understanding exactly how social their customers are.
Who owns your social media? - Econsultancy
Increasingly the issue of ownership is a stumbling block when trying to set up and organize an effective social media strategy, so how do you decide who owns your social media?
OC Expert Interviews: Rob Hoehn, IdeaScale
This month’s Online Community Expert interview is with Rob Hoehn, Rob Hoehn, President of Customer Development at IdeaScale. Organizations from Starbucks to the White House have used “ideas sites” to capture, tag, rank and broadcast ideas from constituents. Rob Hoehn shares best practices to employ when using idea management platforms.
1) What is IdeaScale? How do you describe the sector you are in?
We have been building online market research tools since 2003. Throughout this time, we’ve found that traditional online research methods were not effective in fostering a sense of community among customers. In addition, we found that our client’s customers are talking about their organization all over the social web (Twitter, Facebook, Blogs, etc.) Our goal is to help channel these discussions to both increase engagement and provide focused, effective feedback for your organization.
IdeaScale is used by all types of organizations ranging from government agencies to non-profits to companies of all sizes. Some of the worlds most recognizable brands such as Xerox, RedHat, Microsoft, the Veterans Administration, and even The White House have used IdeaScale as their crowdsourcing platform. Our parent company, Survey Analytics, has made Inc. magazine’s list of the fastest-growing private companies, ranking 172nd overall and 25th among business-service providers. Puget Sound Business Journal recognized Survey Analytics as one of the 50 fastest-growing private companies in Washington State.
Go here to read the complete interview.
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