What's
Inside:
Greetings Online Community Folks,
I hope you have all had a fantastic summer, and that you have fun plans for the upcoming holiday weekend! Before you go, we have an issue full of community treats for you. In addition to ongoing coverage of our emergent industry, we have highlights of the Online Community Compensation study. Please let me know what you think. And, stay frosty :)
On to the Report!
Bill Johnston, Editor
bjohnston@forumone.com
(follow @billjohnston on Twitter)
A Message From Our Sponsor:
Best Practices for Moderating Your Online Community
A Webcast Co-sponsored by Mzinga and Forum One Networks
Date & Time: September 30th at 2 pm ET
Join online community expert, Bill Johnston of
Forum One, and Mzinga moderation guru Mike Pascucci for in-depth
examination and discussion on all aspects of community moderation,
including key best practices. Session highlights will include:
- Developing effective community member guidelines and policies for appropriate content
- Ensuring a welcoming and risk-free online community environment, without hindering member activity and discussions
- Multiple
moderation techniques, from proactive monitoring to content seeding and
post-moderation—and practical advice on which approach to take
- Featured
business cases that explore how leading brands are using moderation to
support and grow their community initiative and membership.
Register now
Online Community Highlights
Online Community Compensation Report
The Online Community Compensation study was initiated in July of 2008 as part of our ongoing research efforts with the Online Community Research Network. The intention of the study was to get a broad look at online community compensation, factors that effect compensation, and the current environment of the community team and community staff roles.
Key findings from the report:
- The majority of the respondents are: Female (55%) vs. Male (45%),
- The majority (61%) of respondents ranged in age from 31-50 years.
- Most of the respondents have more than 5 years of experience, completed a Bachelors Degree, and work 41-50 hours per week.
- The average Salary of the respondents was $81k with a median of $72.5k. There were peaks on both the low ($0-$25k) and high ends (more than $150k), and then also at $60-$65k.
- Women are earning only 91% of what men are earning; women averaged $77k, and the men averaged $85k. The average annual salary for all participants was almost $81k.
- Most participants are satisfied with their jobs with an average satisfaction score of 4.2 and a median score of 4 (on a scale of 1-5).
Online Community: Compensation Study - Online Community Report
So, What do Online Community Managers make?- Tom Humbarger
Online Community Compensation Study - ACME
Facebook's New Engagement Ads
While social networks struggle with effective monetization, Facebook continues to test out creative advertising programs. Their latest social ad formats are designed to engage their users, increase click-throughs and enable advertisers to tap into the social scene. The "Engagement Ad" formats are based on commenting, becoming a fan and gifting virtual objects. Facebook is counting on their new ad formats to increase viral activity and brand interaction. But, what’s most important is how marketers utilize these new ad formats. Jeremiah Owyang writes, "Brands will only succeed with these 'WidgetAds' if they create content that puts community first, lean on new interactions, integrate with other tools, plan for the long haul, and change how they measure success--traditional Internet advertising tactics won't apply."
The State of Social Advertising - Social Times
What Facebook's New 'Engagement Advertising' Means to Brands - Jeremiah Owyang
Facebook new Engagement Ads = Really new? Really engagement? Really Ads?- Fast.Fw.Innov@tion
Location-Based Social Networking
Mobile networks are on the rise and the latest hot topic is Location Based Services. GyPSii, Pelago, and Loopt are revolutionizing mobile social networking by allowing their users to connect in real time, see where their friends are and meet up via geo-tagged user-generated content. In a recent report, AIB Research estimated that location-based social networking revenues will reach $3.3 billion by 2013. What an amazing leap in just 5 years! Some of the major issues that still need to be overcome are privacy concerns, small companies creating brand awareness, and costs of data plans.
Location-Based Social Networking to Generate $3.3 Billion by 2013?- ReadWriteWeb
Location-based mobile social networking set to grow - Wireless Industry News
7 Location-Based Social Networking Applications for the iPhone- SearchEngineWatch.com
I know where you are, good buddy- MSNBC
More Highlights:
Making word of mouth marketing work: Finding the influencers - MyCustomer.com
Where can you find the small group of influential customers that will facilitate word of mouth campaigns - and how can you get them to shout about your business?
SXSW 2009 Panel Picker
It's time to select the panels that are important to you for SXSW 2009.
‘Generation V’ Defies Traditional Demographics- ScLoHo
According to Gartner, marketers will ultimately need a separate marketing strategy to reach ‘Generation V’.
NBCU Sets Launch Date For First Web-Based Show- MediaPost
First online series connects viewers in an online community.
Using Twitter for Brands or Corporate Identities- FastWonder
Best practicies and things to avoid when using Twitter for your brand or corporate identity.
What Are People Actually Doing On The Web?- Forbes
A look at the 20 most trafficed websites.
One Question that Sparks Social Media Ideation- Experience: The Blog
What most enterprises need isn't one cohesive "Big S" Strategy for Social Media but instead dozens of tiny "Little S" social media strategies.
Echo chamber: Social media strategists are talking to themselves- ZDNet
Social Media Strategists struggle for a specific definition as to what social media actually is.
Online Community Events
Online
Community Summitt
October 9-10, Sonoma, CA
The
Online Community Summit is an industry-leading, invitation-based event
bringing together leaders in online collaboration. Held on
October 9-10 in Sonoma, California, the Summit draws senior
participants
from industry (Amazon, AOL, Apple, Cisco, Microsoft, others); leading
online community groups (ezboard, MEETUP, Motley Fool); non-commercial
organizations (World Bank, PBS, American Academy of Pediatrics); media
(BBC, Univision); philanthropy (Packard Foundation, Skoll Foundation,
Omidyar Network) and many others.
The goal of the Summit is to
allow practitioners from many disciplines -- who would not ordinarily
meet -- the opportunity to share current and best experiences regarding
online collaboration.
Markeing
& Online Communities Conference
November 5, New York, NY
The
Marketing & Online Communities Conference is an
invitation-based
event held at the exclusive Tribeca Grand in New York City on November
5th, 2008. The conference will bring together thought leaders from the
marketing and online community sectors to discuss marketing challenges
– and unprecedented opportunities – in online communities.
Online
communities offer many unexplored relationship-building opportunities
for marketers. They also present several significant hurdles: marketers
are often uncomfortable with new and unproven community marketing
models, brand managers are tasked with quarterly progress, while also
trying to build long-term relationships, and online communities are
concerned about marketing efforts detracting from the community’s
experience and culture.
If you are an agency seeking to better
understand the possibilities of online communities, a brand manager
looking to engage in community-building activities, or a community
expert seeking to expand marketing relationships, this conference will
be of value.
Other Events:
WES:
Policy Data Remixes and Mashups
September 9, in Washington D.C.
Organizations
play critical role in the organization and analysis of critical and
policy data, but their work products often do not get the attention it
deserves. Today's effective organizations are leveraging the Internet
to share their findings more clearly with wider audiences.
In
this Web Executive Seminar hosted by Forum One, speakers from think
tanks and other policy organizations will present inventive uses and
presentations of online data including mashups, online graphing,
embedding, and open sharing.
OC Expert Interview : Paul Drum of H&R Block and Sean O'Driscoll
Jake McKee, of Communityguy.com, has been conducting a series of interviews about online legal issues with Online Community experts for the Online Community Research Network.
Paula Drum of H&R Block
Jake McKee of CommunityGuy.com interviews Paula Drum of H&R
block about their community & social media strategy, and working
with legal. Great insight from a big brand.
Interview with Paula Drum of H&R Block
Sean O'Driscol
Jake Mckee interviews Sean O'Driscol on working with your legal team
when developing online community projects. Sean spent 15 years working
on community projects at Microsoft, and has recently started his own
consulting practice. Sean shares four main areas of focus related to
online legal issues.
Interview with Sean O'Driscoll - Working with Legal
Know an online community expert with an
interesting story to tell? Or are you one yourself? Email me, and
you may be the next expert interviewee!
Online
Community Jobs
A current list of Online Community job opportunities. If
you would like
to include an open position in the next issue of the newsletter, please
email
with the title and link to the job description.
Autodesk
Community Marketing Manager,
Content Solutions
Buzzlogic
Online Community Manager
CafeMom
Community
Manager
Citysearch
Customer
Support and Community Manager
CODEPINK
Online
Community Organizer
Forum One
Global
Health Internet Analyst
Global
Health Internet Strategist
Information Architect
Internet
Analyst - Seattle
Gas Pedal
VP
Meetings & Events
Web/Print
Designer/Producer
Director,
Membership Sales
Executive
Assistant to the CEO
Google
Community
Manager - Hamburg
Editorial/Community
Manager - Sao Paulo
Editorial/Community
Manager - Tokyo, Japan
Open
Source Programs Coordinator - Mountain View
introNetworks
VP, Sales
Kickapps
Community
Manager
LiveWorld
Community
Account Director
Community
Manager
Community
Specialist
Microsoft
Influencer Strategy Manager
Mzinga/Prospero Technologies
International
Forum Moderator
Community
Manager
Community
Consultant
Neighborhood America
Community Strategist
Ning
Associate
Community Advocate
Opera Software
Community
Outreach
Manager, Consumer Products
Satmetrix
Community
Consultant
Spin Master Studios
Community Manager
Sr. Community Manager
the groupery
Online Community / Website Manager
Virgin Media
Virgin Media Community Senior Producer
Wikia
Community
Development Associate
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