What's
Inside:
Greetings Online Communiatics,
Welcome back from your summer vacations. We are heading into
fall, which is also known as conference season. We have some great
events coming up in the next few months, inclucing a webcast on Best Practices for Moderating your Online Communitiy,
the Online Community Sumit and the Marketing and Online Communities
Conference. We've also taken another cut at the data from the Online
Community Compensation Report and broken the Online Community salaries
down by region. Read on below for the highlights.
On to the report!
Bill Johnston, Editor
bjohnston@forumone.com
(follow @billjohnston on Twitter)
A Message From Our Sponsors:
LiveWorld
LiveWorld
is the leading interactive marketing agency specializing in online
customer communities and social networking for Fortune 1000
companies.
http://www.liveworld.com
Mzinga
Join online community expert, Bill Johnston of
Forum One, and Mzinga moderation guru Mike Pascucci for in-depth
examination and discussion on all aspects of community moderation,
including key best practices.
Register here
Online Community Highlights
The Wave of Mobile Social Networking
We’ve watched (and participated) in the rising wave of mobile social
networking and we’ve been looking at how the mobile social market will
be monetized. With the advent of location-based services, advertisers
are gearing up for location-based advertising where they will deliver
useful messages to users based on their location. The challenge that
content companies face is making sure that their content is optimized
for mobile phone viewing – there's no "one content fits all mediums"
when comes to mobile.
Mobile Content: Publish Once, Distribute Everywhere - Mobile Tech Today
Mobile social networking: That's hawt - ComputerWorld
Mobile Social Networking Set to Explode - Is Your Brand Ready? - Corporate Eye
Social Networks - Where are the Bucks?
Everyone's asking the same question these days "how are social
networks going to make money in the long term." It's evident that
traffic does not equal revenue. With new ad variations springing up
every week, it's pretty clear that social media advertising needs to be
standardized. Some of the latest engagement ads appear to be promising
as they are designed to involve the user directly with the brand. But
are there other opportunities for monetization? Perhaps search is the
missing link?
Can Advertising on Social Networks Work? - xchange
Making Money from Social Sites - chisblassternardone
Ad agencies team up on social-media standards - CNET News
Social-Network Search: The Missing Monetization Link - AdvertisingAge
Online Community Compensation Report
The Online Community Compensation study was initiated in July of 2008 as part of our ongoing research efforts with the Online Community Research Network.
The intention of the study was to get a broad look at online community
compensation, factors that effect compensation, and the current
environment of the community team and community staff roles.
In the last newsletter, we provided the key findings from the
report. Since then, we've taken other cuts of the data, including how
salaries vary by region.
Key findings from the regional salary data:
- The highest average / median annual salary in the USA comes
from the research participants located in the northwest region. The
average salary for the northwest region was $90k with a median of $90k.
- The
lowest average / median annual salary in the USA comes from the
research participants located in the southeast region. The average
salary for the southeast region was $72k and the median was only $67k.
- There were general peaks on both the low ($0-$25k) and high ends (more than $150k) for all regions except the southwest regions.
- The northwest region peaked at the higher salary ranges than that of the other regions, peaking at both $65-75k and $85-105k
- The midwest region peaked at the lower salary ranges, peaking at both $45-55k and $65-85k.
Online Community: Compensation Study - Online Community Report
Community Manager Compensation Study - Fast Wonder Blog
More Highlights:
Group Theory and the Online Community - Leadership in Social Networks
Every online community is a group of people. What can the group theory
coming from social psychology teach us about managing online
communities?
Top Mobile Trends: Multimedia Microblogging - Next Great Thing
An ongoing list of trends in mobile.
Five ways social media will help brands face the credit crunch - FreshNetworks Blog
Five recommendations of how you can use social media to help make the
most of your opportunities in the current climate and to engage your
customers in a sustainable way.
Baby Boomers' Web Presence Underestimated - Digital Trends
Survey results show older Web surfers hitting social networking sites and video sites more often than previously thought.
Report: WSJ.com to get social-networking makeover - CNET News
The Wall Street Journal's Web site is getting a makeover, borrowing a page from social networking.
Phone Jacks, Be Gone! One In Five May Go Mobile-Only - MediaPost
People looking to save money may start canceling their land lines and use their mobile phones exclusively.
Porn passed over as Web users become social - Reuters
Good news! Porn has dropped to about 10 percent of searches from 20
percent a decade ago, and the hottest Internet searches now are for
social networking sites!
Online Community Events
Best Practices for Moderating Your Online Community
A Webcast Co-sponsored by Mzinga and Forum One Networks
Date & Time: September 30th at 2 pm ET
Join online community expert, Bill Johnston of
Forum One, and Mzinga moderation guru Mike Pascucci for in-depth
examination and discussion on all aspects of community moderation,
including key best practices. Session highlights will include:
- Developing effective community member guidelines and policies for appropriate content
- Ensuring a welcoming and risk-free online community environment, without hindering member activity and discussions
- Multiple
moderation techniques, from proactive monitoring to content seeding and
post-moderation—and practical advice on which approach to take
- Featured
business cases that explore how leading brands are using moderation to
support and grow their community initiative and membership.
Register now
Online
Community Summitt
October 9-10, Sonoma, CA
The
Online Community Summit is an industry-leading, invitation-based event
bringing together leaders in online collaboration. Held on
October 9-10 in Sonoma, California, the Summit draws senior
participants
from industry (Amazon, AOL, Apple, Cisco, Microsoft, others); leading
online community groups (ezboard, MEETUP, Motley Fool); non-commercial
organizations (World Bank, PBS, American Academy of Pediatrics); media
(BBC, Univision); philanthropy (Packard Foundation, Skoll Foundation,
Omidyar Network) and many others.
The goal of the Summit is to
allow practitioners from many disciplines -- who would not ordinarily
meet -- the opportunity to share current and best experiences regarding
online collaboration.
Markeing
& Online Communities Conference
November 5, New York, NY
The
Marketing & Online Communities Conference is an
invitation-based
event held at the exclusive Tribeca Grand in New York City on November
5th, 2008. The conference will bring together thought leaders from the
marketing and online community sectors to discuss marketing challenges
– and unprecedented opportunities – in online communities.
Online
communities offer many unexplored relationship-building opportunities
for marketers. They also present several significant hurdles: marketers
are often uncomfortable with new and unproven community marketing
models, brand managers are tasked with quarterly progress, while also
trying to build long-term relationships, and online communities are
concerned about marketing efforts detracting from the community’s
experience and culture.
If you are an agency seeking to better
understand the possibilities of online communities, a brand manager
looking to engage in community-building activities, or a community
expert seeking to expand marketing relationships, this conference will
be of value.
Other Events:
The Green Enterprise Unconference
December 3, Mountain View, CA
The Green Enterprise
Unconference is a gathering of professionals leading social
responsibility, sustainability or environmental concerns and social
entrepreneurship programs in their organizations.
Those involved with green initiatives in the Enterprise are faced
with driving change within their organization, while simultaneously
learning. The best source of information for green professionals is the
perspective and experience of other green professionals.
The Green Enterprise Unconference is inspired by the "open space"
conference format, which puts control of the event content in the hands
of the attendees. (For a good description of an unconference event, see
http://is.gd/21Nf). The Unconference
format allows the best ideas of the group to come forward, facilitates
extensive networking, and ensures thorough documentation of the
proceedings.
The Green Enterprise Unconference is intended for those in their
organizations responsible for green strategy and leading sustainability
initiatives. We also expect related professionals, including other
corporate representatives (such as from manufacturing, facilities,
marketing, or IT); service-related companies relevant to this topic,
VCs, the Press, and interested individuals from academia or the public.
We expect several dozen sessions covering a broad range of topics
relevant to enterprise green strategy, implementation, measurement,
education, and practical experience regarding best practices.
OC Expert Interview : Tom Diederich, Cadence Design Systems
This month's Expert Interview is with Tom Diederich, social
media/Web community manager at Cadence Design Systems in San Jose,
Calif. Tom recently re-launched the Cadence online community with great
success, and he shares insights from the launch in this interview.
Click here to read the entire interview.
Know an online community expert with an
interesting story to tell? Or are you one yourself? Email me, and
you may be the next expert interviewee
Online
Community Jobs
A current list of Online Community job opportunities. If
you would like
to include an open position in the next issue of the newsletter, please
email
me with the title and link to the job description.
Autodesk
Community Marketing Manager,
Content Solutions
Buzzlogic
Online Community Manager
CafeMom
Community
Manager
Care2, Inc.
Product Manager for Community
Classmates Online
Director of Product Management
CODEPINK
Online
Community Organizer
Confidential
Online Communities Leader
Deloitte
Consulting KM Community of Practice Project Manager
eHarmony
Community Manager
Facebook
Platform Developer Online Community Manager
Forum One
Global
Health Internet Analyst
Global
Health Internet Strategist
Information Architect
Internet
Analyst - Seattle
Gas Pedal
Web/Print
Designer/Producer
Google
Community
Manager - Hamburg
Editorial/Community
Manager - Sao Paulo
Editorial/Community
Manager - Tokyo, Japan
introNetworks
VP, Sales
Kickapps
Community
Manager
Microsoft
Influencer Strategy Manager
Mzinga/Prospero Technologies
International
Forum Moderator
Community
Manager
Neighborhood America
Community Strategist
Ning
Associate
Community Advocate
Otherinbox
Community Manger
Satmetrix
Community
Consultant
Spin Master Studios
Community Manager
Sr. Community Manager
the groupery
Online Community / Website Manager
Virgin Media
Virgin Media Community Senior Producer
Walmart
Community Analyst
Wikia
Community
Development Associate
To unsubscribe to this email, please
click here.
|
