The Social Marketing Compensation Study was initiated in December of 2009 as a joint research project between the Online Community Research Network and WOMMA. The intention of the study was to get a broad look at the emerging field of social media marketing, and specifically, to explore issues related to compensation and satisfaction in the area of social marketing. Forum One released a report based on the study this week.

We received approximately 224 responses. Participants represent a wide swath of the types of organizations participating in online community building activities, including: large software companies, large community destination sites, niche community sites, platform providers, interactive marketing firms and independent consultants.

A sample of the 220+ organizations that participated include (with their permission):
HP, Nielsen, Community Partners, Satmetrix, ComBlu, Avid, Fanscape, ZAGG, Bumbleride Inc., Vemma, PEMCO Insurance, Xorcom, Procter & Gamble, GlobalGiving, Hallmark Cards, Inc., Culligan, and Open Text.

Several key issues pertaining to the compensation of marketers working in social media surfaced during this report, including:
• On average, the female participants earned an annual salary of $64k, which is significantly lower than the average annual salary for men, which was close to $104k. (Our data set was 58% male and 42% female).
• Less than a third of the respondents, 31% (69), indicated that they received a salary increase in the past 12 months, and 19% (42) said they had actually taken a decrease in salary within the last year.
• On average, participants are somewhat satisfied with their current salary, with an average satisfaction score of 3.2 (where 1 = Dissatisfied and 5 = Very Satisfied) and a median score of 3.5. The male participants, on average, are slightly more satisfied with their overall salary amounts than the female participants.

Other Highlights Include:

Salaries by Gender
On average, the female participants earned an annual salary of $64k, which is significantly lower than the average annual salary for men, which was close to $104k. A large number of female participants indicated that they had a salary range that was less than $50k which brought the average salary lower for the women, whereas the male respondents, taken as a whole, had a much more evenly distributed salary ranges.

Salaries by Age
According to the respondents that participated in our survey, people who are in the age category of 41 – 50 are making the highest annual salary of $117k. The respondents aged 51 – 59 were the second highest salary earners, with an average salary of $109.5k. The lower salary averages belong to the 21 – 25 respondents, who earn an average salary of $28k. The overall average annual salary for all participants was $80.7k.

Salary Increases
Less than a third of the respondents, 31% (69), indicated that they received a salary increase in the past 12 months, and 19% (42) said they had actually taken a decrease in salary within the last year.

The Full Report
The full Social Marketing Compensation report includes additional information about job descriptions, departments in charge of social marketing, job satisfaction and other areas related to the emergent role of Social Marketing. To purchase the report ($99), please go to our Research Store.

As we get closer to the end of the year, many companies are actively seeking qualified community and social media pros to help them build, grow and manage their community and social media programs in 2010. Below you’ll find a list of 14 jobs that are posted on the Forum One Networks website.

In addition to all of the job listings below, we wanted to highlight a new position that one of our clients is looking to fill. The position is for the Community Director of National Geographic’s Animal Jam Community, an online community for kids aged 5-9. It’s an exciting opportunity to build a new and innovative community that will launch in 2010. Go here for more information about the position.

National Geographic’s Animal Jam
Community Director

Baptie & Company, Inc.
Community Manager Hi-tech Channels

Knight Foundation
Social Media Superstar

Skyfire
Community Manager / Tech Evangelist & Support

Sonicbids
Designer
Director, Customer Engagement

Spiceworks
Community Manager

Test Yantra Software Solutions
Software Test Lead-Bangalore

TokBox, Inc
Community Evangelist

United Service Organizations
Director, Online Fundraising

WebMD.com
Online Community Moderator — Freelance

Wikimedia Foundation
Chief Technology Officer

WorldWinner
Senior Community Moderator & Customer Services Representative

If you’d like to post an open position, please go here. All jobs posted at Forum One Networks will remain on our website for 90 days and will also be included in the monthly Online Community Report newsletter.

It’s no secret: we are experiencing very rough globally economic conditions. One spot of good news in all of this is that many organizations continue to invest in their online community and social media programs. We also note the seasoned and available Online Community talent remains in short supply. We continue to get a regular stream of online community positions on the Forum One Networks site. If you are currently on the market, please check out the positions below. If you have a job to post, we would love to have you post it (for free).

To view the list of open positions, go here:
http://www.forumonenetworks.com/jobs/

A few of recently posted positions:

• Community Communications Manager
  Employer: Linden Lab, Creators of Second Life
  Location: San Francisco, California United States
  Type: Full Time
  Posted: 12 Mar 2009
• Community Director
  Employer: Warner Bros. Records
  Location: Los Angeles, California United States
  Type: Full Time
  Posted: 10 Mar 2009
• Community Manager (Copenhagen/Denmark)
  Employer: Sulake Corporation
  Location: Copenhagen, Denmark
  Type: Full Time
  Posted: 6 Mar 2009
• VP, RarePlanet.org
  Employer: Rare
  Location: Arlington, Virginia United States
  Type: Full Time
  Posted: 6 Mar 2009
• Manager, Teacher Recruitment Community
  Employer: KIPP Foundation
  Location: Chicago, San Francisco or New York City, California United States
  Type: Full Time
  Posted: 4 Mar 2009
• Community & Product Manager, RarePlanet.org
  Employer: Rare
  Location: Arlington, Virginia United States
  Type: Full Time
  Posted: 3 Mar 2009

Again, to post an open position that you have (free of charge), go here:

http://forumonenetworks.com/section/jobs/submit

We wish the best of luck to everyone (seeking or hiring).

The Point is looking for a full-time community manager.

Requirements:

- You should be an avid user of “social media” sites. Facebook, MySpace, digg, reddit, Newsvine, etc. The prospect of “friending” someone you don’t really know should not make you uneasy. You should read blogs, love RSS, and understand tags.
- You must write well. You must also be comfortable writing in Web dialect; that means expressing emotion through emoticons and LOLs, improperly using ellipses… and frequently ending sentences with exclamation points!
- It’s a big plus if you’re passionate about “changing the world” or whatever you want to call it.

Responsibilities

- Help users develop campaigns and get the word out
- Help spread the word to communities around the Web
- Generally work with users to give them the best possible site experience

Send us:

- Resume
- Cover letter explaining why you’re the person for this job
- The five websites you most frequent, and links to your profiles, if possible.
- Basic writing samples (not necessarily in the Web dialect mentioned above)

Contact: andrew@thepoint.com

About The Point

The Point is a platform that helps people congregate around the issues they care about and combine forces to make big things happen. Campaigns (group actions) on The Point are based on the “tipping point” model – participants take action to solve their problem, but only once a critical mass of people have committed such that the combined force will “tip” the issue. The Point brings collective action into the 21st century, using the Web to help people more effectively contribute to change, thereby making activism more appealing to the masses.

Online Community Manager

Do you live and breathe the blogosphere and practically live on the Net? Do you have a track record of creating and growing online communities? Do you have a talent for engaging and retaining readers online? Do you excel in communications and technology?
Knight Foundation seeks an Online Community Manager to be based in our Miami, Florida office, reporting to the Vice President of Communications.

Play a key role in creating a vibrant online discussion community for Knight Foundation and shape it into the premier digital presence focused on journalism excellence, communities and systemic, transformational change. Help establish the foundation as the leading provocateur for community transformation in the digital age. This position serves as Knight’s eyes, ears and – in cooperation with other Knight staff – voice in the blogosphere. You will attract, facilitate and moderate user-generated content on all foundation web sites. Your goal will be to increase awareness about the foundation’s mission among bloggers and build and sustain engagement of Knight’s online community.

You will discover, edit and craft cutting edge, thought-provoking content on transformational change in communities and journalism. You’ll be responsible for convening online discussions and social networking activities that increase visibility for and support the foundation’s mission. You will play a leading role in the experimental foundation presence on virtual online communities. You’ll be the foundation’s point person for the needs, opportunities, trends and current digital, web and electronic media issues in the communications and philanthropy fields.

Knowledge of journalism and communications, especially digital media is essential. You should have excellent writing skills and passion about social innovation, journalism and entrepreneurship. You should be a social network builder; be energetic, positive, and able to create an online presence with a recognizable tone and style; be viewed as a thought leader in the blogosphere. You must have an understanding of current web, computer and multimedia systems, techniques and processes at a level that gives you proficiency in creating and managing Web 2.0 content.

A bachelor’s degree in a related field and a minimum of two years of directly related work experience is required.

To apply, please send your resume, salary history and links to examples of your work to: careers@knightfdn.org.

For more on the Knight Brothers’ foundation and transformational change,
go to http://www.knightfdn.org/

Knight Foundation is an equal opportunity employer.

ELECTRONIC COMMUNICATIONS SPECIALIST
JOHN D. AND CATHERINE T. MACARTHUR FOUNDATION

About the Foundation

The John D. and Catherine T. MacArthur Foundation is a private, independent grantmaking institution helping to build a more just and sustainable world. Through the support it provides, the Foundation fosters the development of knowledge, nurtures individual creativity, strengthens institutions, helps improve public policy, and provides information to the public, primarily through support for public interest media.

With assets over $6.4 billion and grants and program-related investments totaling approximately $260 million annually, MacArthur is one of the nation’s largest private philanthropic foundations. The Foundation makes grants through four programs.

• The Program on Global Security and Sustainability focuses on international issues, including human rights and international justice, peace and security, conservation and sustainable development, higher education, migration, and population and reproductive health. MacArthur grantees work in 60 countries, and the Foundation has offices in India, Mexico, Nigeria, and Russia.
• The Program on Human and Community Development addresses issues in the United States that include community and economic development; housing, with a focus on the preservation of affordable rental housing; juvenile justice reform; and education, with an emerging interest in how digital media impact learning.
• The General Program supports public interest media, including public radio, television, and the production of independent documentary film. Grants are also made to arts and cultural institutions in the Chicago area and for special initiatives, currently including intellectual property rights in a digital environment.
• The MacArthur Fellows Program awards five-year, unrestricted fellowships to individuals across all ages and fields who show exceptional merit and promise of continued creative work.

To learn more about the Foundation please visit www.macfound.org, where you can subscribe to e-news updates.

About the Public Affairs Department

The mission of the Public Affairs Department is to communicate the Foundation’s key messages, and the work of the Foundation and its grantees, to the press, public and private sectors leaders, other key constituencies, staff, and the public. We seek to deepen the Foundation’s public identity, build its fields of work, and facilitate program goals.

To achieve these goals, the Department produces a wide range of written materials and publications, including opinion-editorials, press releases and fact sheets, the annual report, quarterly print newsletters, monthly electronic newsletters, and updates for the Board and staff. Public Affairs staff also maintain the Foundation’s website, create and plan public events, and conduct outreach to media and influentials.

The new Communications Officer will join the current four-member team, which consists of a Director, two Communications Officers, and Communications Assistant. The Foundation is expanding its use of electronic communications to help further advance the work and impact of MacArthur and its grantees.

About the Position

The Foundation’s website, www.macfound.org, receives approximately 500,000 unique visitors per year and is one of the most visited sites in the philanthropy community. Several microsites offer additional content: www.digitallearning.macfound.org was created to highlight the Foundation’s digital media and learning initiative; www.annualreport.macfound.org provides an online companion to our annual report; and www.spotlight.macfound.org is a MacArthur blog on digital media and learning.

Our electronic communications efforts have been growing rapidly. We communicate electronically and regularly with 30,000 people through a monthly electronic newsletter and occasional email updates on specific fields of work.

We are always looking to do more, and to do better. We seek a collaborative colleague with an abundance of creativity, energy, humor, intelligence, and common sense to help us further develop our electronic communications efforts.

The successful candidate filling this new position, part of the Foundation’s integrated public affairs team, will:

• Help craft and implement the Foundation’s electronic communication strategy;
• Be responsible for keeping MacArthur’s website and blog content fresh, up-to-date, and accurate;
• Create new content and creative new features for the Foundation’s site, reflecting our overall Public Affairs and program goals;
• Help produce interactive, online companion pieces to our print publications;
• Produce new multi-media content, including video and audio;
• Assist in further development and expansion of the Foundation’s contacts database with the twin goals of expanding our list of contacts and improving what we know about contacts to enable better targeting of communications.
• Work with grantees and staff to provide strategic advice on electronic communications efforts.

The successful candidate will possess:

• At least three years of professional experience managing a website;
• Intermediate-level skill working with content management systems;
• Intermediate-level fluency in HTML and Photoshop;
• At least basic web design capabilities;
• Experience with InDesign (or similar software) a plus;
• Experience integrating collaborative tools, where appropriate, into web design;
• Basic editing skills for video and audio files and ability to integrate in overall web design (preferred);
• Experience working with large databases a plus;
• Familiarity with and desire to learn more about online communications strategies, tools, and trends;
• A strong interest in the work of the Foundation and the non-profit community.

To apply, candidates should visit www.macfound.org and click on “About the Foundation” and then “Career Opportunities” or send a resume to

The John D. and Catherine T. MacArthur Foundation
Office of Human Resources
140 S. Dearborn Street, 12th floor
Chicago, IL 60603

The John D. & Catherine T. MacArthur Foundation is an equal opportunity employer and benefits from the talents of a diverse staff.

Position: Community Manager, Insight Networks

Location: San Francisco, CA

About Us:

MarketTools is a full-service marketing research company that delivers essential insights with unbeatable speed and value. By combining a 2-million household online panel with our proprietary web-based research platform and deep industry experience, MarketTools has changed the rules of marketing research. Consistently excellent client satisfaction scores from Global 1000 companies within the consumer packaged goods, technology, retail, and healthcare industries demonstrate that MarketTools delivers the highest quality research. Based in California’s San Francisco Bay Area, MarketTools has seven offices in business centers around the world serving more than 250 customers. We offer a competitive salary with bonus program and complete benefit coverage including medical, dental, vision, life insurance, 401(k) and flexible spending accounts.

The MarketTools Insight Networks team is seeking a creative, energetic, and results-driven Community Manager to help develop innovative user experiences for our online community members and manage our growing online communities.

The ideal candidate has strong practical experience identifying and communicating user needs and working collaboratively with product development teams to create market-driven enhancement and innovation. A working knowledge of web site development and production is essential.

Responsibilities:

In line with the company’s corporate and customer strategies, support Director of Community Product Management to define detailed product requirements and the implementation of new features and enhancements for MarketTools Insight Network offerings.
Participate in all planning and team meetings to represent user needs and prioritize new feature requirements.
Create and maintain community standards and best practices documentation for moderation team, including user engagement and editorial standards.
Provide editorial support for community newsletters.
Working with the moderation team, create and publish community content and oversee management of MarketTools Insight Network communities.
Coordinate and analyze traffic and engagement reports for MarketTools Insight Network offerings.
Position reports to the Director, Community Product Management in the company’s Marketing organization.

Qualifications:

Minimum 3+ years community or product management experience, ideally with a product that combines technology and service to create client solutions.
Highly effective written and verbal communication skills and the ability to communicate effectively across diverse groups and management levels.
Collaborative work style.
Very organized, process oriented, yet flexible as needed.
A familiarity with internet technologies with basic HTML and graphical skills.
Experience with LAMP stack and Drupal is desirable. Understanding of Web 2.0 applications (Flex, Ajax, etc.) is useful.
Experience with customer research/survey products preferred, but not essential.
BS/BA required, advanced degree a plus.

Contact:
Carole McManus – cmcmanus@markettools.com
Product Manager, Panel and Community Products

Perl programmer

Company: Inspire
Job Title: Seeking talented Perl programmer

Description: #!/usr/bin/perl -wT
use strict;
use warnings;

You: Perl programmer with a positive, can-do attitude. You’re a quick
study, love problem solving and want to build systems that help
people.

Us: Two-year-old company building online communities to help people
find health and wellness support. Our motto, “Together We’re Better,”
keeps us focused on building a product of which we are proud.

Join us and help inspire the lives of your friends, family and people
around the world.

Skills:

- Perl programming (comprehensive, including objects)
- Web coding (XHTML, W3C DOM)
- Apache (configuration, session management, mod_perl, mod_ssl)
- MySQL
- Debian system administration
- Demonstrated ability to build accessible, usable,
standards-compliant Web sites
- Understanding of security principles (Web/Database server, network,
end user privacy/security)
- Bonus points if there’s a copy of Perl Best Practices on your desk
- Double bonus points for experience with BIND9, BigIP, LVM, Xen, SNMP, LDAP

Benefits:

- Competitive salary
- Health insurance
- Stock
- Talented, creative co-workers (if we must say so ourselves)
- Work for a company where you’re helping the people you care about

This position is in the Washington, DC area (McLean to be precise).
Send the following to jobs@inspire.com:

- Resume
- Portfolio and description of your work

–

Amir Lewkowicz
Vice President, Business Development
Inspire
Tel: 617 372 2636
Email: amir@inspire.com

Position: Content and Web Strategy Manager #CC1007171
Location: San Francisco OR San Jose, CA
Department: Web Marketing
Contact: Amanda Arnett (aarnett@adobe.com)

Full job description can be found here (.pdf)

Position Summary:
Adobe is looking for a Content and Web Strategy Manager to help identify opportunities and drive implementation for Developer and Community oriented products and services. The Web Strategy team is responsible for defining user engagement and content strategies and success metrics for Adobe’s products and solutions. The position reports to the Group Manager for Web Strategy. This person will partner with our Business Units, Corporate Marketing and Web Development teams to develop business requirements, set targets, develop marketing plans and measure results of site initiatives. This is a key position in helping meet business objectives and deliver on our vision of making Adobe.com the centerpiece of our marketing efforts, resulting in deep customer relationships that increase brand preference, purchase intent.

The ideal candidate will have a proven track record of defining requirements and delivering high-quality, innovative products, services, and solutions on the web. She or he will also bring experience in identifying business opportunities, devising strategies to capitalize on those opportunities, and defining and executing projects to deliver measurable business results.

The background:
We are a next-generation online brokerage firm geared to the needs of self-directed options and equities traders. Launched in December 2005, we’ve been shaking up our space with innovation after innovation: fair and simple pricing ($4.95 per trade plus 65c per options contract); great new research and trading tools; “country-club” customer service for all our clients, regardless of account size or trading volume, plus pioneering a thriving online trader community.

Your challenge:
We’re looking for a Community Manager to kick our trader community into high gear. We’ve garnered lots of media attention (and spawned some imitators) with our first-gen community release. With the second release this fall we expect nothing less than to revolutionize how independent traders and investors research their trades, hone their skills and interact with and learn from each other.

What do we want in a Community Manager? You’re smart and super-creative. You’re reasonably well-versed in the financial markets (and hungry to learn more). You’ve got a feel for marketing and PR, client experience, and great client service. You’re comfortable with Web 2.0 tools (blogs, RSS feeds, social networking sites like Facebook, LinkedIn and MySpace) and full of ideas on how to use these tools more imaginatively. Most importantly, you know how to work a (virtual) room, sparking great conversations on our behalf.

Your core duties and responsibilities:

• Working closely with the Director of Social Networking, build a vibrant community of active trading participants
• Lead interactions between community participants through media such as blogging, private messages, blog comments and traditional discussion boards
• Drive new community development
• Increase community membership
• Serve as primary customer support point of contact and solve any related issues from our community base

Qualifications and Requirements:

• Undergraduate degree and at least 3 years’ work experience, preferably in media, PR, marketing or online community management
• Strong understanding of financial markets, either through direct brokerage experience or personal investing. Ideal candidate will know the basics of both equity and options investing.
• Ideal candidate has previous community management experience, as well as experience in Web 2.0 technologies
• Strong communication and technology skills
• Attention to detail
• Above-average writing ability

Contact:
Corry Prohens
Managing Consultant
cprohens@iqworkforce.com
www.IQWorkforce.com